JCPenney Teams Up With Sports eCommerce Leader Fanatics to Score an All-New Online Fan Shop

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JACKSONVILLE, Fla. – (Sept. 2, 2014) – JCPenney today announced the launch of an all-new Sports Fan Shop experience on JCPenney.com that will be powered by Fanatics, the largest online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with an enormous selection of team sports apparel and merchandise at JCPenney.com with over 300,000 licensed products spanning all the major sports leagues.

“Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season. Whether it’s football in the fall or March Madness in the spring, JCPenney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic,” said John Tighe, senior vice president of men’s apparel for JCPenney.

The Sports Fan Shop on JCPenney.com features new product categories, state-of-the-art technology, seamless navigation and a quick checkout process. Shoppers will also benefit from a flexible return policy, which includes low-cost shipping options and satisfaction guarantees. Fanatics can also ensure quick delivery to fans around the world due to their multiple distribution outlets located across the country.

“Fanatics is proud to add JCPenney to our family of partners,” said Brian Swallow, SVP, Strategy and Business Development for Fanatics. “I am convinced that with our e-commerce expertise, leading technology platform, regional distribution infrastructure and unparalleled assortment of sports fan merchandise, Fanatics will be able to further enhance the shopping experience for JCPenney customers.”

Visit the new official site at SportsFanShop.JCPenney.com.

About Fanatics

Fanatics is the leading online retailer of officially licensed sports merchandise and provides the ultimate shopping experience to sports fans. As a Top 50 Internet Retailer Company, Fanatics comprises the broadest online assortment, offering hundreds of thousands of officially licensed items via its Fanatics (www.fanatics.com) and FansEdge (www.fansedge.com) brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic (www.fanaticsauthentic.com). In addition, the Company powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets. For more information, please visit jcpenney.com.

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