Award-winning marketing executive brings strong background in pipeline generation and brand management
Scottsdale, Ariz. – February 19, 2014 – , The Supply Chain Company®, today announced that Kevin Iaquinto has been appointed executive vice president and chief marketing officer (CMO). Iaquinto will be responsible for leading and developing the company's brand awareness and identity, lead generation programs, product/solutions marketing, marketing communications, public and analyst relations, partner marketing, business development, sales enablement, social media and global events marketing.
“We are very excited to gain the unique leadership, experience and high energy that Kevin brings to our team,” said Hamish Brewer, chief executive officer, JDA Software. “Kevin is a recognized, award-winning marketing executive with a proven background in building and repositioning global software brands to increase market awareness and help generate revenue growth. We are confident Kevin’s extensive experience in marketing strategy and brand development will help us significantly enhance the JDA brand worldwide and achieve our growth objectives.”
Prior to joining JDA, Iaquinto was CMO of Deltek, where he helped transform the company's identity and revenue growth, while successfully integrating acquired companies. During his tenure there, he directed creative demand generation campaigns that helped grow company revenues by more than forty percent. As a result of his marketing efforts at Deltek, in 2013 Iaquinto was named a winner of SmartCEO Magazine’s Executive Management Awards.
Before working at Deltek, Iaquinto gained a keen understanding of supply chain while leading marketing teams at Manugistics, which was acquired by JDA in 2006. In addition to Manugistics, he has directed marketing teams at technology leaders including Software AG, webMethods, Global Crossing and Mercator Software. His early career included leading account teams at consumer marketing agencies and public affairs firms. Iaquinto possesses a bachelor’s degree in government from Franklin and Marshall College.
“I am thrilled to join JDA and become part of a talented, market-leading team,” said Iaquinto. “JDA is the world leader in delivering supply chain solutions, and there is a unique opportunity to reinvigorate the JDA brand by creating strategic, compelling and differentiated marketing campaigns that engage our customers, alliances and prospects to deliver new levels of brand awareness and customer loyalty. I look forward to working with the entire JDA team to take our brand recognition to great heights and realize the full potential of the huge opportunity in front of JDA.”
Visit JDA’s Supply Chain Nation blog for an in-depth Q&A with Iaquinto where he answers a few questions on his new role and discusses the unique opportunity to reinvigorate the JDA brand to deliver new levels of brand awareness and customer loyalty.
Tweet this: .@JDASoftware names former @Deltek CMO @KevinIaquinto as new Chief Marketing Officer. http://jda.com/twcmo
About JDA Software Group, Inc.
JDA® Software Group, Inc., The Supply Chain Company®, offers the broadest portfolio of supply chain, retail merchandising, store operations and all-channel commerce solutions to help companies manage the flow of goods from raw materials to finished products and into the hands of consumers. JDA’s deep industry expertise and innovative cloud platform help companies optimize inventory, labor and customer service levels. As a result, JDA solutions have become the standard for the world’s leading retailers, manufacturers and distributors. To learn more, visit jda.com or email email@example.com.
“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.