Dutyfree retailer JR/DutyFree launch two weeks of Spring fever with a Pinterest hashtag competition JRDutyFreePin2Win and offer the prize of a premium all inclusive holiday at Club Med Bali for two people today across social media channels.
Auckland, New Zealand September 1, 2014 - (PressReleasePoint) - September 1st brings more than the promise of warmer weather for Kiwis and Australians as JR/DutyFree launched their two week Spring Fever promotions with a Pinterest and Facebook centric campaign asking fans and followers to Pin2Win with the hashtag #JRDutyFreePin2Win today on the JR/DutyFree Facebook Fan pages. Partnering with Premium All Inclusive holiday company Club Med the prize will include two return airfares and seven nights accommodation at Club Med Bali in Nusa Dua.
Set to engage the 500,000 Pinterest users in Australia and New Zealand, the #JRDutyFreePin2Win Spring Fling drives Pinners to spend time on both JR/DutyFree and Club Med websites and creates a personal journey – from mood boarding to duty free shopping to in-resort activities. Club Med Bali recently added an adults only Zen Pool and upgraded its day spa to offer improved luxury experiences to Club Med guests and these features are the focus visual for the campaign artwork.
The #JRDutyFreePin2Win competition is an activation created by Mighty Media Group – an Australian based digital agency specializing in travel and travel retail marketing. CEO of Mighty Media Group Stephenie Rodriguez said, “Whilst leveraging the visual nature of Pinterest, this is an onmi-channel campaign offering tips to enter on the JR/DutyFree blog, Twitter, YouTube and Facebook and sharing top entries daily.
JRDutyFree Marketing Manager Ashley Thompson said, "September is a dynamic month as we celebrate the opening of the Brisbane Airport retail operation and celebrate new items in the stores as well as renewed energy in travel. We're excited to see what our fans and followers share on Pinterest during this activation and we're thrilled to work with Club Med ESAP in this instance."