Jurong Point’s Fashion & Beauty Style Guide in Your Pocket.

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Local creative digital agency, Apostrophe Digital, developed a style guide app that provides information on Fashion and Lifestyle in an E-style guide.

Singapore, December 15, 2011 - (PressReleasePoint) - Apostrophe Digital, an award-winning local creative digital agency, collaborated with a creative agency to develop an app for Jurong Point Shopping Centre.

The iPhone app provides fashion and lifestyle information on the go for shoppers shopping in Jurong Point. It also helps with navigation through the shopping mall with a store locator that keeps shoppers informed on the latest style and fashion trends, events and promotions.

Comprising of style, spotlight, beauty, star buys and food highlights, Jurong Point app locates shoppers' way around - perfect for anyone who likes to shop effectively.

This fashion style guide app highlights the latest fashion trend and styles in the next season, presented in an e-zine style with monthly issues. Just slide the iPhone to “flip the page” and tap on the items and the apparel or item will be enlarged in high resolution to showcase the item details, brand, price and exact store in the mall.

With this app, shoppers get to be in the loop of the latest fashion finds, beauty products, household items and promotions in the mall itself.

Christmas shopping in Jurong Point will help shopers save time and allows for a more efficient and effective way to shop.

Apostrophe Digital wanted to bring an interactive element that is useful and relevant to the consumers, hence the style guide is a great pocket guide for promotions and new trends in available at Jurong Point, added Suresh Superamaniam, Co-founder of Apostrophe Digital.

Phase 2 of the application is already in the works and we are looking at improving the navigation system to be more intuitive and user friendly. Look for the updates on this feature around Jun 2012."

This app is ready for download at iTunes for free.

MEDIA CONTACT

Bianca Zen

Bianca@apostrophedigital.com

Twitter: @apostrophedgtal   |   Facebook: apostrophedigital

To download the app, please visit http://itunes.apple.com/sg/app/jurong-point/id451397560?mt=8

For images, please download at

ABOUT APOSTROPHE DIGITAL

Apostrophe Digital is a creative digital agency.

Apostrophe designs, develops and releases software utilities, applications and sites for the mobile and web-based platforms.

As digital consultants, Apostrophe’s team advises and assists companies and brands in exploring new marketing approaches and deploys the most up-to-date technical solutions. The agency is made up of young professionals with expertise in emerging media who specialise in customised and interactive experiences.

The cultural mix in Apostrophe’s team matches the sound IT experience of Asian engineering with the creativity and inspiration of European design and art direction. This blend of backgrounds, skills and flairs creates a distinct agency that is able to deliver effective design-led solutions on both mobile and the world wide web.

ABOUT JURONG POINT

Jurong Point Shopping Centre (“Jurong Point”) is a leading suburban retail mall situate in the western part of Singapore.  It currently has a tenanted area of about 750,000 square feet, housing more than 450 retailers, showcasing their products and services to targeted 5.0 million visitors a month.

Strategically located next to Boon Lay MRT Station and Bus Interchange, Jurong Point serves as the gateway to the Jurong West industrial estate, Singapore’s key educational institutions and the residential population in the West.