Kalogie Skincare Packaging by Anthem Worldwide Wins EX·TRACTS® Award for Best Packaging at the New York International Gift Fair

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Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company,
whose integrated global network provides innovative solutions to
articulate, unify and manage brand impact to create compelling and
consistent brand experiences, announced its packaging for Kalologie
Skincare won an EX·TRACTS award (Finalist Certificate) for Best
Packaging at the New York International Gift Fair (NYIGF) Winter 2010
Market.
 
THE NYIGF is produced twice annually in New York City, and showcases the
best lines across the home, lifestyle and gift spectrum. EX·TRACTS is
one of eight divisions of the NYIGF. Criteria judges considered were
innovative design, creative use of materials/construction, and use of
new materials/technology. One winner and two finalists were selected in
each of five awards categories: Bath & Body; Beauty Accessory;
Cosmetic & Fragrance; Natural/Organic and Packaging.
 
“It’s fulfilling to know that the work we did with Anthem Worldwide has
been so highly received,” said Tracy Brennan, founder and president of
Kalologie.  “Our goal was to create a brand that would make our beauty
products and procedures more recognized and accessible to a broader
audience, and to have our Kalologie Skincare packaging shine in this
competitive arena is very rewarding.”
 
“EX·TRACTS is known as a showcase for innovation,” said John O’Meara,
managing director of Anthem Worldwide’s San Francisco office. “We are
very proud that our packaging design for Kalologie Skincare was awarded
one of two finalists’ certificates in the Best Packaging category from
more than 100 entries.”
 
Kalologie means “the study of beauty,” and was originally created to be
Southern California’s premiere skincare destination—a one-stop shop for
effective products and treatments, including procedures conventionally
performed in a doctor’s office. Staffed with medical and skin care
practitioners, Kalologie offers a robust beauty experience that blends
the efficiency and effectiveness that consumers expect from a medical
professional with the pampering they enjoy in a spa environment.
Kalologie has expanded its philosophy via franchises to medical
professionals across the globe in order to grow the brand and have an
international presence.

For more information, download now: schawk-release-02.23.2010.pdf

News Source : Kalogie Skincare Packaging by Anthem Worldwide Wins EX·TRACTS® Award for Best Packaging at the New York International Gift Fair Winter 2010 Market