Katha acquires new innovative medium of branding

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“Katha” continues it's innovative branding medium with India's leading beauty & hair salon Jawed Habib. Katha will be offering unique advertising platforms at all the 221 Jawed Habib Center's across the country. This will also include the latest saloon at Mumbai Airport.

Mumbai, September 2010 : “Katha” continues it's innovative branding
medium with India's leading beauty & hair salon Jawed Habib. Katha will
be offering unique advertising platforms at all the 221 Jawed Habib Center's
across the country. This will also include the latest saloon at Mumbai Airport.

Jawed Habib has integrated hairstyling, beauty & personality grooming in India
and abroad. His concept of hairstyling is a perfect amalgam of Indian & western hairstyling based on science and the Geometrical System. Today,Jawed Habib savors eminence for professionalism and client satisfaction from all over the world.

Katha's branding will include a wide range of advertising options like scrollers, neon signs, LCD Screens, newspaper & magazine racks and posters...etc. the salon will be surrounded by 200 sq ft widely spread eye catching branding options for Katha's clients.

According to Mr. Romeer Sen, Executive director of Katha Mediatix
Limited, “Salon branding provides advertisers with a platform that captivates and entertains consumers. With lifestyle-driven; age and gender specific advertising sites, brands can be directed to highly defined markets”.

Salon Branding also helps to get the relevant message in front of the right audience at the right time. On an average a customer spends 30mins in a salon and there are many ways an advertiser can cash on this. From FMCG products to something more detailed purchase can also be done through salon branding. This concept is popular in tier I cities,with this tie up Katha can penetrate in tier II and tier III cities and target a wider untapped audience.

About Katha Group :

Established in1986 as a media buying service and a specialist in out-of –home
Media, ”katha” has lucratively branched out into other forms of media and production over the years. Our peculiarity is triggering, developing and maintaining an enduring relationship with our clients as well as vendors. Our longevity in the market is a testimony to our client’s success. 6 branches, 30 representative officers in India and 3 overseas is the upshot of our growing and winning streak. Katha believes that corporate images and brand values are the overriding possessions for any company and our exceptional
clientele has experienced this being with us. Our core campaign blueprint involves researching, targeting, negotiating and servicing. We ensure that the messages is designed and placed to deliver best results at any place in India and abroad; what we call creative, yet cost effective.

For further details visit: www.kathagroup.com

E-mail – contact@kathagroup.com

Contact : 022 -26744844