Ken Fisher’s Latest Book for Fisher Investments Press…How to Smell a Rat The Five Signs of Financial Fraud

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As Ken Fisher watched the news coverage of Bernard Madoff’s unraveling Ponzi scheme, he was struck by what the media seemed to always miss when reporting on such scams. Fisher Investments’ CEO Ken Fisher, who’s been managing money for individuals and institutions for over 30 years, has identified key traits shared by perpetrators of virtually every major financial fraud through history—from Charles Ponzi to Bernard Madoff. Had the embezzled clients known the traits and how to look for them, they could have avoided falling victim to Madoff and any similar con artist. Ken Fisher, a New York Times bestselling author and writer of one of Forbes’ longest-running columns, “Portfolio Strategy,” knew then there was a book to be written – a book he would write -- to help investors protect themselves from financial predators.

Some financial advisers start with the intention to embezzle. Others evolve to it—as Madoff claims. Either way, it’s structurally the same. In How to Smell a Rat: Five Signs of Financial Fraud (Wiley; August 2009; $24.95; Hardcover), trusted financial expert Ken Fisher provides readers with an insider’s view on how to spot potential financial disasters before committing money to a scam.

The book takes an engaging look at both recent and historic examples of fraudsters, how they operated, and how they could have been easily avoided. Ken Fisher then shows readers quick, identifiable features of potential financial frauds and arms readers with questions to ask when assessing money managers.

How to Smell a Rat can enable readers to be better prepared to identify and avoid financial scams that could instantly destroy the wealth they’ve worked so hard to build.

Ken Fisher is best-known for his prestigious “Portfolio Strategy” column in Forbes magazine and as the founder, Chairman and CEO of Fisher Investments, an independent global money management firm. He is the award-winning author of numerous scholarly articles and has published five previous books, including New York Times bestsellers The Only Three Questions That Count and The Ten Roads to Riches.

About Fisher Investments Press
Fisher Investments and John Wiley & Sons, Inc. launched Fisher Investments Press to offer investing education for a wide and diverse audience. The investment series offers the full spectrum of investors, from novices to professionals to investing enthusiasts, a set of tools to help them become better investors. Fisher Investments Press has published seven titles to-date, including the New York Times bestseller The Ten Roads to Riches: The Ways the Wealthy Got There (And How You Can Too!) in October 2008. For more information visit http://www.fisher-investments-press.com

About Fisher Investments
Fisher Investments is an independent, global money management firm headquartered in Woodside, CA. The firm was first founded in 1979 as a sole proprietorship by Ken Fisher, later incorporated in the state of California, and then reorganized as a Delaware limited liability company. Fisher Investments currently manages billions across two principal business units -- Fisher Investments Institutional Group and Fisher Investments Private Client Group. These units serve diverse groups of global clients, including corporate, public and multi-employer pension funds, foundations and endowments, insurance companies, healthcare organizations, governments, and thousands of high net worth individuals. Fisher Investments is a registered investment adviser with the Securities and Exchange Commission under the Investment Advisers Act of 1940. For more information visit http://www.fisherinvestments.com

HOW TO SMELL A RAT
The Five Signs of Financial Fraud
By Ken Fisher
With Lara Hoffmans
Wiley; August 2009; $24.95; Hardcover
ISBN: 9780470526538
http://www.smell-a-rat.com