Kyle Luther Joins Grass Valley as Regional Vice President of Sales, East Coast and Canada

Industry sales veteran to direct expansion efforts for leading solutions provider

San Franciso, Calif., February 07, 2013 - Grass Valley® announces effective immediately, the appointment of Kyle Luther as Regional Vice President of Sales for the U.S. East Coast and Canada. With a successful track record in the broadcast technology industry, Luther is a natural fit to lead Grass Valley's growth strategy in the region.

Luther's considerable experience building and managing sales on a national level position him as a key player in the Grass Valley Sales organization. Most recently Luther was Vice President of Sales, USA at Ross Video.

"Kyle's leadership experience is a critical addition to our management team to assist us in achieving market share growth and our customer satisfaction goals. His industry knowledge and proven track record of executing strategic vision initiatives are key assets for Grass Valley", said Andy Jackson, Senior Vice President for North America Sales at Grass Valley. "The industry is experiencing dramatic changes and Kyle's talents uniquely position him to help lead our customer engagement as a true end-to-end solutions provider in the multi-platform era."

"Grass Valley is a storied industry brand with a long history of providing innovative workflow solutions. I am very excited to be working with the sales team and our valued customer base to provide unique solutions and premium customer service engagement. Grass Valley has many innovative and industry changing products in development that will improve how media content is created and delivered", said Luther.

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About Grass Valley

For more than 50 years, the Grass Valley name has been synonymous with innovation, leadership, and performance. Our full range of solutions and services is unmatched in the industry, leveraging the economies of scale of the IT industry with our proprietary core knowledge of media processing and storage. Grass Valley customers include most of the world's leading broadcasters, teleproduction facilities, and service providers, as well as independent video professionals who rely on our products to cover the world's most high-profile live events, as well as to benefit from efficiencies in day-to-day operations. When you're watching news, sports, or entertainment programming-whether on a TV, the web, or a mobile device-you're watching Grass Valley at work in today's connected world.

For information about Grass Valley products, please visit www.grassvalley.com.

Grass Valley is a registered trademark of GVBB Holdings S.a.r.l and its affiliates. Other names may be trademarks of their respective owners.