Land Rover Unveils Two New Defender Concepts at the Frankfurt Motor Show

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Two modern reinterpretations of the iconic Land Rover make their debut at the 2011 Frankfurt Motor Show. Both concepts capture the adventurous, daring, indomitable spirit of Land Rover.

Sydney, NSW, Australia., January 11, 2012 - (PressReleasePoint) - “The entire Land Rover team is excited about the opportunity, and the responsibility, of creating the replacement for the iconic Land Rover Defender.

“Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage while meeting the requirements of a changing global market.

“We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going.”

John Edwards, Global Brand Director, Land Rover.

For more than six decades, Land Rover has been designing and building 4x4 cars that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond whether they are explorers, ecologists, UN aid workers or Red Cross medics.

From just two principal platforms, Defenders have, over the years, been put to every task and reconfigured in every way, from fire engines to tracked exploration vehicles. The only limit to a Defender’s abilities is the imagination of its owners, one of the many reason that an estimated three-quarters of the nearly two million Defenders built are still in regular use.

Fast-forward to 2011 and the next chapter in the Defender story will unfold at the Frankfurt Motor Show. The two DC100 concepts unveiled there will build on the essential elements of Defender’s character and allow Land Rover to open the debate and inspire people to dream about the Defenders of the future.

At-A-Glance

• Two new concepts from Land Rover investigate the potential future design direction of the iconic Defender.
• Three-abreast ‘social seating’ is inspired by the very first Land Rovers.
• Cutting-edge sustainable, hi-tech materials taken from luxury yachts, private jets and even the Space Shuttle.
• The concepts capture the flexibility, adaptability and configurability that have always been key attributes of Land Rover and continue in today’s Defender.
o DC100 demonstrates the future of Land Rover capability and versatility.
o DC100 Sport is an active expression of freedom and leisure.
• Permanent four-wheel drive with an eight-speed transmission, Intelligent Start/Stop and a transfer case.
• Built-in induction charging stations throughout the concepts.
• Land Rover confirms its intention to launch a new Defender in 2015.

For further information please contact:
James Scrimshaw
Public Affairs Department
Land Rover Australia
Website: www.landrover.com.au

Tim Krieger
Brand Manager
Land Rover Australia
Website: www.landrover.com.au