LANSA Announces the Availability of LANSA Data Sync Direct Demand Side for Oracle Product Hub

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LANSA Data Sync Direct has Achieved Oracle Validated Integration with Oracle Product Hub

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width="139"/>Downers Grove, Ill. — April 14, 2011 — LANSA Data Sync Direct Demand Side Version 6.6 has achieved Oracle Validated Integration with Oracle Product Hub 12.1. As a result, retailers, wholesale distributors, hospital networks, group purchasing organizations, private labelers and brokers are able to better manage GS1 item alignment activities via the GDSN directly from Oracle Product Hub. This includes the ability to issue Catalog Item Subscriptions; receive, evaluate and respond to inbound GTIN/product-related publications from suppliers; and view the results of GS1 Item Alignment activities in the Oracle Product Hub.

Jeff Holzman, LANSA’s director of solution products, said, "We are pleased to further our relationship with Oracle. The integration between LANSA Data Sync Direct Demand Side and Oracle Product Hub will give customers an improved, streamlined Item Alignment process based on the use of GS1 standards for retailers, distributors, hospital networks, group purchasing organizations, private labelers, manufacturers and brokers. We look forward to continuing and expanding our work with Oracle to bring our integrated solution to Oracle customers."

"By achieving Oracle Validated Integration with Oracle Product Hub 12.1, LANSA Data Sync Direct Demand Side 6.6 will give retailers, wholesale distributors and hospitals access to valuable information across their value chain," said Oracle Vice President, PLM and PIM Product Strategy, Hardeep Gulati. "As a result, customers will now be able to effectively leverage a best-in-class GDSN solution for achieving faster and accurate product information exchange with their trading partners."

LANSA is a Gold level member of Oracle PartnerNetwork.

About Oracle Validated Integration

Oracle Validated Integration through the Oracle PartnerNetwork gives customers confidence that integrations between Oracle Applications (including Oracle Enterprise Manager) and complementary partner capabilities have been validated and the products work together as designed. This can help reduce risk, improve system implementation cycles, and provide for smoother upgrades and simpler maintenance. Oracle Validated Integration applies a rigorous technical process to review the integrations of third-party software to Oracle Applications products, including productized repeatable integrations from system integrators. Oracle provides access to Oracle Applications software, tools, technical resources and training to assist partners in developing integrations based on Oracle standards and best practices. Partners who have successfully validated their integrations are authorized to use the "Oracle Validated Integration" logo. For more information, please visit Oracle.com at

target="_blank">www.oracle.com/us/partnerships/solutions/index.html

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News Source : LANSA Announces the Availability of LANSA Data Sync Direct Demand Side for Oracle Product Hub