Largest Ever Turkish Pavilion Leads Record International Presence At Beautyworld Middle East 2014

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The largest ever Turkish pavilion at Beautyworld Middle East 2014 in Dubai next week will headline a record presence of International exhibitors targeting a booming regional beauty sector.


Dubai, Dubai, Country., May 20, 2014 - (PressReleasePoint) -
The largest ever Turkish pavilion at Beautyworld Middle East 2014 in Dubai next week will headline a record presence of International exhibitors targeting a booming regional beauty sector.
 
The strong participation from Turkey at the region’s leading international showcase for beauty and wellbeing products comes as the Middle East continues to figure prominently as a high-growth market globally.
 
Featuring 85 companies showcasing a wide repertoire of products and services, the Turkish pavilion will cover 1,734 sqm at Beautyworld Middle East, which takes place from 27-29 May at the Dubai International Convention and Exhibition Centre.
 
It will be one of 13 national pavilions eager to tap into one of the world’s most lucrative beauty and personal care markets, which according to Euromonitor International, will attract annual sales valued at US$30 billion by the end of 2018.
 
These include seven European pavilions with a commanding presence at Beautyworld Middle East, coming from France, Italy, Germany, Spain, Poland, the United Kingdom, and Hungary.
 
“European brands have always featured prominently over the years at Beautyworld Middle East,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organiser of Beautyworld Middle East.
“The Middle East and Africa will maintain its position as one of the fastest growing markets globally for beauty and personal care products over the next five years. The strong presence of European companies alongside the growing contingent of local brands at Beautyworld Middle East reflects this positive outlook.”
 
Leading the Turkish charge at Beautyworld Middle East is fragrance specialist, Seluz Kimya Kozmetik, which at 150 sqm, will occupy the largest individual stall out of 1,344 exhibitors at the three-day event.
 
Özge Erdoğmuş Altinel, General Coordinator of Seluz Kimya said: “The Middle East is very familiar to us and we expect our range of fragrances to be popular with regional buyers. Beautyworld Middle East provides us a convenient platform to display our product range.”
 
With a production capacity of more than 118 million liquid liner pens per year, German cosmetic manufacturer United Brands Marketing GmbH will also look to capitalise on its position as the world’s largest manufacturer of liquid liner pens in the world.
 ENDS-
 
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