Layer 7 Hires Telco API Expert as Director of Product Marketing for Industry Solutions

Ross Garrett to Drive Strategic Telco & Enterprise Mobility API Initiatives as Market Demand Grows

VANCOUVER, BC, January 7, 2013 - Layer 7 Technologies, a provider of API Management and mobilization tools for the new open enterprise, today announced the addition of Ross Garrett as Director of Product Marketing. In this role, Garrett will be responsible for positioning Layer 7's products across a range of market verticals and supporting continued growth through solution-oriented business development. Garrett will also help drive strategic API initiatives for the company's telco customers.

Garrett brings more than eight years of experience in the telco industry, advising mobile operators as they convert their network services into open platforms. Evangelizing initiatives such as GSMA's OneAPI, he has counseled carriers on how to be more open to partners and accessible to developer communities, helping them to unlock new business opportunities in the process.

"APIs are becoming the foundation upon which the new hybrid enterprise is built and all industries must continue to pursue an open strategy to stay ahead of the curve," said Dimitri Sirota, Chief Strategy Officer at Layer 7. "Ross brings deep knowledge and comprehensive experience in helping telcos enable and optimize their APIs for partners and developers alike, and brings the skills needed as we transition into solution-driven engagements."

Garrett most recently served as Vice President of Sales & Marketing with Sentaca. Prior to that, he led product management for Aepona, guiding product strategy while driving business development and helping the company earn customer success and multiple awards in the telco API business. He began his career with MobileCohesion, as a systems engineer and technical product manager. He holds a BSc in computer science from the University of Ulster.

"Mobile devices are increasingly the preferred way to consume content and interact with enterprise services, with APIs providing the leading edge for development and innovation," said Garrett. "To keep pace with this burgeoning API economy, telcos - and all industries - must choose to participate, by opening up more and more. Layer 7 is uniquely positioned to bridge enterprise mobility with the latest telephony and contextual APIs - without compromising data and network security."