Leading Online Businesses Turn to ATG for Live Help Solutions

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ATG's Strong Momentum Continues as Lage Online Businesses across Industries Invest in Live Help

CAMBRIDGE, Mass. - May 11, 2010-ATG(Art Technology Group, Inc., NASDAQ: ARTG), the premier provider ofcommerce solutions

, announced today a surge ofenterprise-level online businesses adopting ATG Live Help, the company's solution foroptimizing cross-channel customer service by connecting the right online customers with theright sales or service agents through the right communication channel, at the right time.

Recent leading brands including Deutsche Bank, ETrade Financial, General Motors, and Orvishave selected, launched or expanded use of ATG Live Help to optimize online conversion ratesand customer value, customer satisfaction and retention rates, and contact center productivityand efficiency.

With this recent growth, ATG now optimizes more than 2 billion Web visits each year acrossmore than 1,000 leading e-commerce sites worldwide by engaging the right online customers withlive help when their behavior indicates a need for sales or service assistance. Further,according to the 2010 Internet Retailer Magazine Top 500 Guide, ATG is now the leading livehelp provider for the top 10, top 20, top 50, top 100 and top 200 internet retail sites. And,all five of the top five North American Airline Web sites utilize ATG Live Help.

New customer wins and expanded relationships

In recent months, the following respected, enterprise-level brands have invested in ATG LiveHelp:

• Deutsche Bank
• Charter Communications
• Orvis
• E*TRADE FINANCIAL
• General Motors
• United Airlines
• 1-800-CONTACTS

An increasing number of ATG Live help customers are adopting both Click to Call and Click toChat, using the power of dynamic business rules and intelligent routing to handle each livecustomer interaction via the most profitable and effective channel. Leading brands like CharterCommunications, 1-800 CONTACTS, and Genesco use both live chat and voice - and escalate betweenchannels when necessary - to maximize sales while minimizing customer service costs.

"As the world's largest contact lens store, 1-800 CONTACTS prides itself on providingcustomers with a simple, hassle-free way to buy their contact lenses, and offering 24-7 livesupport is a key part of that," said Amy Larson, director of marketing, 1-800 CONTACTS."Working with ATG to add instant voice and chat options for site visitors has helped many ofour customers complete transactions they otherwise might have walked away from because they hadquestions and wanted the reassurance of a personalized, live interaction."

"Live help features assist us in offering customers more personalized service on our site,"said Peggy Goodew, Charter Communication's director of customer care support. "Using ATG'sClick to Chat and Click to Call, Charter has made it easier for our customers to connect with acustomer care agent. It enables easy management of their Charter TV, Internet and phoneservices, as well as with online bill payments."

Forrester Research, Inc. recently noted the importance of live help in a research piece. Thereport states:

"Don't make the customer fight to get help. No matter how much effort e-businessprofessionals put into their digital channels' written and visual content and functionality,customers will have questions. To help keep them with the brand and in the channel, thoughtfule-business professionals will offer interactive support, such as click-to-call andclick-to-chat. MotoSport, a multichannel retailer serving motorcycling enthusiasts, deploys theArt Technology Group (ATG) live help click-to-call and click-to-chat applications. MotoSportreports that conversion rates of customers who use its interactive service application arethree to four times higher than the average site conversion rate." (From "Using DigitalChannels To Create Breakthrough Multichannel Relationships," February 2010, Forrester Research,Inc.)

"Having completed the integration of our recent acquisition of InstantService, ATG nowoffers the only best-in-class option for online business leaders that recognize the value of anintegrated, targeted live help solution," said Nina McIntyre, chief marketing officer, ATG."Our recent surge in large, enterprise-level live help customers is being driven by market needfor solutions that help businesses maximize the revenue and profit potential of every onlinecustomer interaction."

About ATG 

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and servicesto fuel the growth of the world's top brands. Offering the industry's leading commercesolution, ATG works in partnership with clients to drive sales via a personalized customerexperience – unifying and optimizing interactions across the Web, contact center, mobiledevices, social media, physical stores, and other key channels. Exclusively focused on onlineand cross-channel commerce, ATG is uniquely capable of powering the most innovative andsuccessful commerce experiences, with results that outperform industry norms. ATG Commerce isthe commerce platform and business user application solution top-rated by industry analysts forpowering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutraloptimization solutions for

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can be easily added to any website to increase conversions and reduceabandonment. ATG is headquartered in Cambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more information, please visithttp://www.atg.com

.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. Allother product names, service marks, and trademarks mentioned herein are trademarks of theirrespective owners.

This press release contains forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995. These statements involveknown and unknown risks and uncertainties that may cause ATG's actual results, levels ofactivity, performance or achievements to be materially different from any future results,levels of activity, performance or achievements expressed or implied by such forward-lookingstatements. Important risk factors affecting ATG's business generally may be found in itsperiodic reports and registration statements filed with the Securities and Exchange Commissionatwww.sec.gov.

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