LifeMasters Receives 2008 Vision Award for Business Impact

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Irvine, CA - October 27, 2008-- When it comes to processing healthcare data, think fast.

LifeMasters Supported SelfCare, Inc. is strengthening its health improvement programs by doing just that. LifeMasters (http://innovation.lifemasters.com) has received the first annual Vision Award for Business Impact (http://www.b-eye-network.com/awards/vision2008/) for the development of an automated process to dramatically increase the processing speed of demographic and clinical healthcare data. The award was presented by the BeyeNETWORK (http://www.b-eye-network.com/home/), which recognizes the efforts of companies that have successfully deployed business intelligence (BI) software solutions to enhance their organizations.

LifeMasters uses the Pervasive Data Integrator�, a product of Pervasive Software, to pull membership and claims files, decrypt, stage, transform and load them into their databases without the need for human intervention. LifeMasters handles hundreds of different file formats, all of which require data manipulation. The technology has reduced the time required to process data from 5 days to two hours and from 7 to 10 days to 1 to 2 days for new development.

"Timely, accurate and secure processing of data about our program participants is critical to LifeMasters' delivery of scalable and cost-effective health improvement program offerings," said Robert Slepin, CIO of LifeMasters. "We rely on data at each step of our process to meet the needs of our program participants and their physicians. Our IT professionals have become expert in using this technology, literally cutting days out of the process and achieving flawless execution in data accuracy."

The winning submissions covered a range of industries from healthcare to law enforcement to direct marketing. All showed how important effective applications of business intelligence and analytics are to a company's bottom line and how good strategic decision making can even improve morale and productivity for a happier workforce. Other 2008 Vision Award winners included the City of Houston Police Department, Premier Inc. and the IBM Company Envision Credit Union.

"LifeMasters continues to apply Pervasive technology in innovative ways to drive their organization forward," said Mike Hoskins, chief technology officer and general manager, Integration Products for Pervasive. "In addition to their award-winning use of Pervasive Data Integrator, they use Pervasive Data Profiler� to rapidly and comprehensively assess quality on huge data sets, leveraging the massively parallel Pervasive DataRush� engine, and they are currently collaborating with us on a cutting-edge metadata management solution. It's a privilege to team with a visionary organization like LifeMasters to harness the power of creative technology to drive tangible business results."

About LifeMasters Supported SelfCare, Inc.

LifeMasters Supported SelfCare, Inc. is a leading provider of health improvement and condition management programs and services that create health partnerships among individuals and their physicians. The programs improve the quality of care for populations with risk factors and chronic conditions and reduce healthcare cost trends for the nation's leading health plans, employers, retirement systems, labor unions/trusts and governmental organizations. LifeMasters offers programs for individuals with diabetes, congestive heart failure, coronary artery disease, chronic obstructive pulmonary disease, hypertension and asthma, cancer, depression, metabolic syndrome and musculo-skeletal pain. LifeMasters' programs are holistically focused, support co-morbidities like depression, and facilitate lifestyle changes such as smoking cessation and weight loss. LifeMasters is accredited by the National Committee for Quality Assurance (NCQA) and URAC. More information can be found athttp://innovation.lifemasters.com.

Cautionary Statement

This release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All forward-looking statements included in this document are based upon information available to Pervasive as of the date hereof, and Pervasive assumes no obligation to update any such forward-looking statement.

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