Logitech Introduces “Together We Game,” the First Crowdsourced Video Game Project by a Consumer Brand
Thursday, July 31, 2014 4:52 pm PDT
NEWARK, Calif. — July 31, 2014
"This will be a game led by you"
Today Logitech (SIX: LOGN) (NASDAQ: LOGI) announced “Together We Game,” the first-ever crowdsourced video game project of its type by a consumer brand. Beginning today and continuing over the next five months, Logitech is bringing a community of fans together to contribute to the game development process by nominating and voting on crucial game elements, such as the setting, main characters, point system and weaponry. The goal is to create a playable Tower Defense-type game, designed completely by you.
“This will be a game led by you,” said Ehtisham Rabbani, chief marketing officer of Logitech. “You’re fun, you’re original and you’re inspiring. And when we bring those creative characteristics together with those of a like-minded community, we’re all even better. That’s what Together We Game is all about and it’s why I’m so excited to play the final product.”
The Together We Game project is open to anyone. The first stage of the project calls for you to join Logitech’s Together We Game thread on reddit, where you can contribute to the overall theme of the game and all other game elements as developments progress. After each element of the game is discussed and voted up or down by the reddit community, voting moves to Logitech.com/social. You can vote on one new game element each week until December, and can follow the program with #TogetherWeGame. As you decide on game direction and features, Frank Lantz, director of the New York University Game Center, and a team of gaming experts from Tiny Mantis are charged with bringing your decisions to life in game development.
“Games have become incredibly popular with people of all ages and backgrounds,” said Lantz. “With this project, Logitech is making it possible for you to learn what it takes to build a game, and actually participate in the process. I’m really excited about this project – it might be crazy, it might be cool, it’s up to you. Whatever it is, it’s going to be a radically democratic experience and I can’t wait to see the end result.”
Pricing and Availability
The Together We Game thread on reddit goes live today, and the free game is expected to be released in January 2015 on Steam and in Apple’s App Store. For more information, please visit www.logitech.com or our blog.
About Logitech Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).