Logwin managing web shop for Apollo-Optik

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08 February 2012

Delivers trousers, skirts, and blouses to more than 750 branches across Germany

Logwin has been awarded a contract by Apollo-Optik to manage a web-based shop for 4,000 of its employees to order work clothing. In operation since 01 September, 2011, Logwin delivers trousers, skirts, and blouses, for example, to more than 750 branches of Apollo-Optik across Germany.

The various pieces of clothing and accessories are warehoused in 500 m2 of space in Logwin’s Nuremburg location.

Recently, Apollo-Optik considerably expanded the range of goods available through the portal. Employees can now also order skirts and trousers instead of just ties, scarves, and handkerchiefs as well as shirts or blouses. The system also allows for handling of special sizes and made-to-measure orders.

Order processing through the web shop saves the Company a huge amount of work. Commissioning and shipping were previously managed by Apollo-Optik’s logistics centre in Schwabach, Germany.

The system automatically transmits incoming orders to a logistics programme. Logwin employees commission the deliveries and pack the clothing in fashion bags with a customer specific design. Blouses, vests, or shirts leave the Logwin warehouse in Nuremburg every day. The demand was especially large immediately after the web shop went live. In September the logistics company delivered almost 29,000 pieces through its retail network. Now, about 2,000 pieces per week are dispatched to the branches.

Every employee can order her or his clothing free of charge within a certain contingent. An additional payment is due if the order goes above and beyond this. The system automatically transfers the corresponding data to Apollo-Optik’s accounting department.

Clothes that do not fit or are damaged are sent back to the Logwin warehouse by the branches and they report the returns in the web shop. Logwin employees inspect the returned goods in the warehouse for completeness, prepare them to be sent out again, and place them back into the stock, both physically and virtually. Damaged goods are sorted out and sent back to the manufacturer.

Apollo-Optik is the optician chain with the most branches in Germany. The Company, headquartered in Schwabach in Bavaria was founded in 1972 and today runs more than 750 branches all over Germany. Since 1998 Apollo-Optik belongs to one of the world’s largest optician companies, the GrandVision Group. GrandVision has branches in more than forty countries around the world and has been expanding at a steady pace.

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