Loop’s Moko Mobile Community Goes Live Across Optus Zoo Network In Australia

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MOKO on Optus Zoo features search facilities for users to connect instantly across Australia and around the world, based on a range of shared interests. MOKO also includes instant chat, personal profiles, building a friends list, as well as uploading and sharing photos and videos.

Sydney, 10 April 2008 – Loop Mobile Limited (ASX: LPM) today confirmed that its MOKO mobile community is now available on Optus Zoo. MOKO offers Optus mobile customers a mobile chat and social networking platform, which includes the MOKO Music service.

MOKO on Optus Zoo features search facilities for users to connect instantly across Australia and around the world, based on a range of shared interests. MOKO also includes instant chat, personal profiles, building a friends list, as well as uploading and sharing photos and videos.

MOKO Music connects artists with their fans within MOKO’s mobile community environment, including user uploaded music, video and audio. Artists can even host live chat sessions with their fans, all via the mobile device. It will focus on amateur and unsigned bands as well as the major labels.

The MOKO community on Optus Zoo is a monthly subscription based service with day pass use also available. MOKO on Optus Zoo will also be promoted via the Optus Zoo portal home page for the first twelve months of operation.

Commenting on the launch, Mr. Martin Hoffman, Loop’s CEO and Managing Director said, “We are pleased to launch MOKO on Optus Zoo - we believe that our ultimate plans for full extension of the MOKO mobile community and MOKO Music will be valuable for Optus customers.”

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About Loop Mobile Limited

Loop Mobile Limited is an international provider of mobile communities, targeting the youth and young adult demographic. The company’s flagship mobile community product, MOKO, is implemented across the 3 Mobile Australia, Virgin Mobile Australia and Optus Communications networks in Australia. MOKO is also available worldwide via mobile internet at www.moko.mobi. Loop provides white-label mobile community services to major brand and content owners including Telstra Australia and ITV PLC, the United Kingdom’s largest commercial television broadcaster.

Loop was founded in 2004 in Perth and is today headquartered in Sydney. Its proprietary platforms enable the uploading and viewing of pictures and videos, personal profiles, live chat threads, private messaging, search facilities and additional features. Loop was the winner of the 2007 Best User Generated / Social Networking Service “MEFFY” international award by the Mobile Entertainment Forum for MOKO. MOKO mobile community was also the winner of the 2008 National Association of Television Program Executives’ (NATPE) Mobile++ Top 12 Awards for excellence in the mobile content marketplace. www.loopmobilelimited.com.
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Contact:
Cathryn van der Walt
Einsteinz Communications
Sydney, Australia
0402 327 633
cathrynvanderwalt@einsteinz.com.au
http://www.loopmobilelimited.com