Lori Senecal Appointed Senior Partner, President & CEO Of Newly Rebranded Kirshenbaum Bond Senecal + Partners

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NEW YORK, NY (August 18, 2009)– In a major initiative to enhance its leading-edge integrated creative and strategic offering to clients, Richard Kirshenbaum and Jon Bond, co-chairman, announced today the appointment of Lori Senecal as President, CEO and Partner of the rebranded agency kirshenbaum bond senecal + partners.

The agency has grown more than 300% over the past five years, to over $700 million in billings and 300 employees in the New York operation.  As CEO, Senecal will take over day-to-day leadership of the agency and become a member of the board of directors.

“Lori has an outstanding reputation for creativity, innovation, and thought leadership which has always been our agency's foundation," said Richard Kirshenbaum, co-chairman. "She is an outstanding executive that we are proud to have lead our agency.  We have been privileged to have many talented executives within our organization, but Lori is the first person that we felt would truly enhance our reputation as a named partner on our masthead."

“The combination of Lori's fresh, innovative leadership with the financial backing of MDC Partners gives us all the resources we need to reach our entrepreneurial goal of defining the agency of the future,” commented Jon Bond, co-chairman.

“I have always thrived on being a change agent.  A true entrepreneurial opportunity was the next logical step. The integrated assets of the kirshenbaum bond senecal + partners group, its innovative DNA and aggressive ambition for revolution make this the ideal opportunity”, said Senecal.

She continued, “In today’s environment Higher Value Creativity is required to move both the consumer and the business needle. The goal is to create work with enduring value that becomes a tangible asset for clients and a higher value engagement experience for consumers. Having pioneered the original integrated model, kirshenbaum bond senecal + partners is perfectly poised, with its innovative integrated assets and wealth of talent to continue to invent and grow.”

Lori Senecal comes to kirshenbaum bond senecal + partners from McCann Erickson where she was President of the flagship New York office. Prior to earning that post, she pioneered new approaches and practices at McCann Worldgroup, holding top leadership positions in the areas of strategic planning, innovation and account leadership. Her previous titles include Global Chief Innovation Officer and Global Director of Content Integration for McCann Worldgroup.  In 2003 she conceived of and launched TAG Ideation, a young-adult marketing specialist unit.  Lori brings extensive multinational account expertise and a thorough knowledge of data analytics, having held posts such as Worldwide account director for Coca-Cola, and has worked with such notable brands as Sprint, Xbox, Molson, Nestle, Nabisco, InBev, Weight Watcher’s, Staples, Applebee’s, and others.

About kirshenbaum bond senecal + partners

kirshenbaum bond senecal + partners is a leading integrated creative advertising and marketing services organization with $700 million in billings and 300 employees located in New York.

Our dedication is to provide High Value Creativity that drives financial performance for our clients.  The members of the kirshenbaum bond senecal + partners group include: kirshenbaum bond senecal advertsing, Dotglu, LIME Public Relations + Promotion , The Media Kitchen, Open Mind Strategy, Company C and Varick Media Management.  The clients of the group: include BMW, Berkshire Hathaway/NetJets, Cablevision, Diageo, Delta, HomeGoods, KAO Brands (Jergens, Biore, Ban, John Frieda, Curel), Mohegan Sun, Panasonic, Starz Entertainment and Weight Watchers among others.

kirshenbaum bond senecal + partners is a member of the MDC Partners Network.

About MDC Partners Inc.

MDC Partners is a leading provider of marketing communications solutions and services to clients in North America, Europe and Latin America.  Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners’ philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. “MDC Partners is The Place Where Great Talent Lives”. MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol “MDCA” and on the Toronto Stock Exchange under the symbol “MDZ.A”.

CONTACT: 

Katie Kempner
VP, Director of Corporate Communications
305.646.7366

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