Low-cost Android phones drive record smartphone adoption worldwide

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by SMART Public Affairs Sep 04, 2014

[4 September 2014] The proliferation of affordable phones powered by Google’s Android operating system has propelled smartphone adoption to new record heights during the second quarter of 2014, a report by research firm IDC said recently.

The proliferation of affordable phones powered by Google’s Android operating system has propelled smartphone adoption to new record heights during the second quarter of 2014, a report by research firm IDC said recently.

 

The availability of low-cost Android phones has also allowed Philippine mobile leader Smart Communications, Inc. (Smart) to expand its postpaid base. Just recently, Smart was again first to launch one of the hotly anticipated smartphone devices of the year, the Mi 3 from Xiaomi, for postpaid subscribers.

According to IDC, some 301.3 million smartphones were shipped worldwide during the quarter, with Android-powered devices accounting for 84.7% of the total shipments.

“With many of its OEM partners focusing on the sub-$200 segments, Android has been reaping huge gains within emerging markets," said Ramon Llamas, Research Manager with IDC's Mobile Phone team. "During the second quarter, 58.6% of all Android smartphone shipments worldwide cost less than $200 off contract, making them very attractive compared to other devices.”

Smart realizes the potential of low-cost Android phones to drive smartphone adoption nationwide, which is why it has recently began offering the Xiaomi Mi 3 for FREE at Data Plan 999, which already comes with all-day mobile Internet surfing plus calls and texts to all networks.

“We’re proud to be the first to offer the Mi 3 on postpaid in the Philippines, which means this ‘legendary’ smartphone is now within reach of many interested users nationwide,” said Kathryn Carag, Postpaid Marketing Head at Smart.

High demand

The Mi 3 offers what no other smartphone can give at its relatively affordable price range: a powerful 2.3 GHz quad-core Qualcomm Snapdragon 800 processor, 16GB of internal storage and 2GB of RAM, a 5-inch full HD IPS display, and a 13-megapixel rear camera.

Since launching in August, the Mi 3 has seen exceptional uptake from interested postpaid subscribers. “We were surprised by the high demand for the Mi 3 since launch, considering we didn’t do heavy publicity for this postpaid offer,” said Carag. “With very little promotion, word of mouth about this sleek yet affordable smartphone drove people to subscribe—a testament to how the Mi 3 has caught the attention of local mobile users."

Coupled with Smart’s superfast mobile network nationwide, the Mi 3 delivers the best experience even to the most demanding mobile Internet users around, so they can play high-definition games, watch YouTube videos, and instantly upload to Facebook or Instagram without any interruption.

Interested subscribers can now Get their hands on the exciting Mi 3 device by visiting smart.com.ph/mi3. The units will be delivered to approved applicants for free. 

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