LRA Worldwide CEO Rob Rush Invited to Speak at Chinese Hotel Conference

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Rob Rush, CEO of LRA Worldwide, Inc., has been invited to speak at the 2010 China Hotel Development and Financing Conference next week in Beijing, China.

Horsham, PA; Beijing, CHINA; March 16, 2010 -- Invitation Corresponds with Opening of New LRA Satellite Office in Beijing.

Rob Rush, CEO of LRA Worldwide, Inc., has been invited to speak at the 2010 China Hotel Development and Financing Conference next week in Beijing, China. The conference, to be held at the Crown Plaza Sun Palace from March 24-26, is the leading industry forum to analyze and discuss the latest trends in the Chinese hotel industry; Rush will be participating in a panel discussion titled "Improving Systems & Technology to Improve Performance & Profitability" on the final day of the conference at 12:15 PM.

LRA, the leading provider of "guest experience" consulting, quality assurance evaluations and mystery shopping services for the global hospitality industry, recently opened a satellite office located at Oriental Plaza in Beijing. From that location, LRA’s Managing Director for Asia-Pacific, Sophia Shi, will coordinate the firm’s efforts on behalf of clients in the region such as Starwood Hotels & Resorts, InterContinental Hotels Group, Preferred Hotel Group and Accor.

"Normally when you go to speak at an industry conference, you view it as an opportunity to share information and educate," explained Rush. "But this will be a golden educational opportunity for me to immerse myself in the Chinese hotel industry and the culture in general. I greatly appreciate the hospitality of the conference hosts and the opportunity to participate."

In addition to Rush, the other participants in the panel will be George Cao from Dragon Tail, Terence Ronson from Pertlink and James Zhao from IDeaS. Given LRA’s expertise in the arena of "guest experience," Rush’s role on the panel will be to highlight areas where technology can enhance the guest experience but also where a reliance on technology has the potential to detract from the true mission of the hotel industry - the art of hospitality.

"Rob will bring a needed point of view to the dialogue, as any discussion of systems and technology in the hotel industry should be balanced with an understanding of what is most important to the guest," said Damien Little, Director of Horwath HTL, co-host of the conference. "In addition, LRA’s work with hotel companies and individual properties in more than 120 countries around the world will add a global perspective to all of our discussions."

In addition to Horwath HTL, the conference is hosted by STR (Smith Travel Research) Global and the China Tourist Hotels Association (CTHA). For more information on the program and registration, you can visit the conference website.

About LRA Worldwide, Inc:
LRA Worldwide is a leading research and consulting company in the emerging discipline of Customer Experience Management (CEM). We work with our clients to help them design and deliver consistently exceptional customer experiences in order to drive customer satisfaction, loyalty and advocacy, and company growth and profitability.

In LRA’s 25-year history, we have grown from a provider of customized quality assurance evaluation programs for the hospitality industry, to a leading CEM consulting company offering a variety of client solutions. The evolution has been driven by our clients asking us one question - "How do we get better?" In response, we have built a range of performance measurement, research, training and consulting solutions to help them do so. Today, we are a growing company operating in more than 120 countries throughout the world, helping clients such as Starwood Hotels & Resorts, the National Basketball Association, the PGA TOUR, International Speedway Corp., Hyatt Hotels Corporation and Ritz-Carlton Clubs deliver exceptional customer experiences. Every touch. Every time. For more information, visit us at http://www.LRAworldwide.com.