M•CAM, Inc. releases Patently Obvious™ on the Intellectual Property of Mirror Worlds Technologies, Inc.

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M•CAM, Inc. released its Patently Obvious™ report today on the patent holdings of Mirror Worlds Technologies, Inc. highlighted in Mirror Worlds LLC v. Apple Inc., 08cv88, U.S. District Court for the Eastern District of Texas.

CHARLOTTESVILLE, VA - October 13, 2010 - M•CAM, Inc. released its Patently Obvious™ report today on the patent holdings of Mirror Worlds Technologies, Inc. highlighted in Mirror Worlds LLC v. Apple Inc., 08cv88, U.S. District Court for the Eastern District of Texas. Apple has historically been quite successful at predicting consumer preferences and has capitalized on their foresight to drive consumer demand. Their enviable position of success has opened the door to both legitimate and opportunistic lawsuits concerning their intellectual property. On March 14, 2008, Mirror Worlds, LLC sued Apple, claiming that CoverFlow infringed on four of its patents. More than two years later on October 1, 2010, Apple was found to have infringed on Mirror Worlds’ patents and was ordered to pay up to $625.5 million to the plaintiff ($208.5 million for each patent infringed). Ironically, during the course of the lawsuit proceedings, Apple was granted a patent on its CoverFlow interface. Apple is currently appealing the verdict.

The question stands: do Mirror Worlds’ infringement claims hold water? Using the M•CAM DOORS™ software platform, the innovation space surrounding the asserted patents was examined in order to understand their strength and defensibility in the face of prior and concurrent art innovations.

M•CAM's Patently Obvious™ is a weekly report providing visibility into potentially unconsidered alternatives, including art in the public domain, to patent holdings across a variety of technology areas.

M•CAM, Inc. is a global, full-service intellectual property and rights (IP&R) and intangible asset financial services firm. We provide the technical and financial systems that allow public and private markets to use IP&R and IA for regulated transactions in banking, securities, insurance, and public innovation investment and technology procurement. From our pioneering work in creating the world's first standards-based innovation collateralization financial products for banking and securities to our work in grassroots innovator enablement and patent quality assurance programs, M•CAM provides the mechanism to balance the interests of public and commercial sectors to support and build thriving economies.