Mahesh Babu's 1 (Nenokkadine) releasing in Auro 11.1 by Barco

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1 Nenokkadine

After a range of successful releases in the Auro 11.1 by Barco immersive sound system in 2013, audiences in the APAC region can expect even more cinematic and sonic goodness next year. The action thriller 1 (Nenokkadine), the latest Telugu creation by renowned director Sukumar, is set to hit theaters on 10 January 2014. Once again, the use of Auro 11.1’s immersive sound is sure to enthrall audiences all over southern India.


All-star lineup                                                                               

For 1 (Nenokkadine), Sukumar teamed up with Telugu super star Mahesh Babu and movie star Kriti Sanon. The cinematography was handled by Rathnavelu, who previously worked with Sukumar on his movies Arya and Jagadam. Devi Sri Prasad composed the soundtrack, already his fifth collaboration with Sukumar. Production Company 14 Reels Entertainment, run by Ram Achanta, GopiChand Achanta, and Anil Sunkara, is taking care of production. Backed by this auspicious collection of talent, 1 (Nenokkadine) will be the first major Telugu release of the year.

Part of the action

To make the audience experience the full impact of the movie’s many spectacular fight and chase scenes, 14 Reels Entertainment decided to release the movie in the Auro 11.1by Barco sound system. Auro 11.1’s revolutionary three-dimensional speaker layout allows natural sound to come from all around and above the listener, further strengthening the world-class VFX work. For the latter, the makers have even roped in Hollywood technicians.

 “Sound plays a very important role in the creative aspect of a movie,” says producer GopiChand Achanta. “The sound in a movie is rarely just dialogue; it also includes music and the entire background score, which is paramount to every scene’s mood. When I first listened to the Auro 11.1 demo, I heard a distinctiveness that I have never heard before. Thanks to Auro 11.1, filmmakers now have the ability to immerse audiences even more deeply in the worlds they create.”

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