MAKE-A-WISH FOUNDATION® OF GREATER LOS ANGELES RENEWS WITH THE POLLACK PR MARKETING GROUP FOR 2009 SEASON OF WISHES™ CAMPAIGN

Printer-friendly versionPDF version

CENTURY CITY, CA (August 17, 2009)–The Make-A-Wish Foundation of Greater Los Angeles (MAWLA) today announced that, following the successful creation of the Make-A-Wish Foundation’s Season of Wishes™, 2005 - 2008 campaigns, it has once again retained The Pollack PR Marketing Group (PPMG), a 24-year-old multi-specialty public relations and marketing agency, for a fifth year, to build upon and leverage the excitement and spirit of the holiday season, onto the region-wide campaign titled Season of Wishes™, 2009.

“The Make-A-Wish Foundation was founded on the idea of making wishes a reality for all children with life-threatening medical conditions who qualify for a wish. The Foundation has an impressive, heartfelt commitment to ensuring the success of its mission,” said PPMG Founder and CEO Noemi Pollack. “We are delighted to once again have a key role in shaping the 2009 Season of Wishes™ and feel deeply privileged to call attention to the powerful emotions that the granted wishes evoke.”

In its fifth year, the campaign will once again aim to raise the regional visibility and awareness of the Make-A-Wish brand and, in the process, expand current marketing and fundraising relationships while initiating new partnerships. The ultimate goal will be to expand the effort and reach further inside the surrounding communities to ensure the Foundation maintains the ability to fulfill wishes for every eligible child.

”We were thrilled with what we have been able to accomplish together with Pollack PR with this annual campaign. As the co-creators of this effort they retain deep institutional knowledge and leverage their expertise that will help us further expand on our previous three years of undertaking this enormous annual outreach effort,” said Tessa Bowser, Director of Development & Communications for the Make-A-Wish Foundation of Greater Los Angeles. “Holidays are a time for wishing and sharing, and together with Pollack PR, we will strengthen the connection between the magic of the season and the impact wishes have on children and the community as a whole.”

As part of the Season of Wishes™ activities, PPMG will continue the campaign’s “Circle of Wishes” community council made up of community stakeholders, as well as continue to build upon and create new avenues for expanded media partnerships. Additionally, PPMG will again support region-wide promotional partnerships, as well as orchestrate a kick-off of “Season of Wishes.” The agency will also work closely with campaign partner, The Grove during the holiday season, including Make-A-Wish Foundation’s role as a charity partner during the 2009 season.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 67 chapters in the United States and its territories. With the help of generous donors and more than 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 182,000 wishes in the U.S. since its inception.

About the Make-A-Wish Foundation of Greater Los Angeles

Established in 1983, the Greater Los Angeles chapter of the Make-A-Wish Foundation has fulfilled the wishes of more than 6,600 children throughout Los Angeles County. For more information about the Make-A-Wish Foundation of Greater Los Angeles including how you can help refer a child for a wish; participate in Adopt-A-Wish; or donate in-kind gifts of goods or services, airline frequent flyer miles, or vehicles, please call (800) 322-WISH or visit www.wishla.org.

For more information about your local Make-A-Wish Foundation chapter or to lend your support to the Season of Wishes campaign go to www.seasonofwishes.org or call 1-888-217-WISH.

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG), based in Century City, CA is a mid-sized, multi-specialty agency with practice areas in consumer products and services, technology and professional services. The agency’s clients range from Fortune 500 companies to start-up businesses. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information visithttp://www.ppmgcorp.com.

News Source : MAKE-A-WISH FOUNDATION® OF GREATER LOS ANGELES RENEWS WITH THE POLLACK PR MARKETING GROUP FOR 2009 SEASON OF WISHES™ CAMPAIGN