Making Mobile Happen - SITA Upgrades iTRAVEL® for 120 Airlines

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Providing mobile services to tech-savvy passengers just got easier for 120 airlines and ground handlers with the upgrade of iTravel® by SITA.


Atlanta, GA, April 17, 2014 -(PressReleasePoint)- Providing mobile services to tech-savvy passengers just got easier for 120 airlines and ground handlers with the upgrade of iTravel® by SITA. This service, from the global IT provider to the air transport industry, allows airlines to implement passenger booking and check-in apps for Android and Apple phones and a web app for mobile usage on other devices.

Designed for users of SITA’s Horizon Reservations and Departure Control Services, iTravel incorporates the latest user interfaces taking advantage of smart phone technology to provide a better service to passengers. An added benefit for the IT departments of airlines is that iTravel uses a SITA API. This means that any changes to platforms, such as an upgrade to the Apple iOS, will be managed by SITA with the updates made available to all users.

iTravel provides a future-proofed solution that enables airlines to respond to passengers’ increasing demands to use their mobile devices at every step of the journey. The use of geo-location and flight search using graphical maps allows passengers to be presented with relevant deals based on their current location in a very attractive and interactive user interface. Already four airlines are using the latest update of iTravel with all reporting increases in mobile services usage by their passengers.

Allison O’Neill, SITA Vice President, Passenger Solutions, said: “Passengers want to use their mobile devices throughout their journey and 76% carry a smartphone but usage rates for services such as check-in and booking, remain below 5%.  More than three quarters of passengers list usability concerns and limitations of the device as reasons for lack of usage. At SITA we have addressed this by making iTravel as user friendly as possible. We have also made it easy for airlines to implement so that they can have mobile as a strong channel in their distribution mix.”

Mobile services are now a real option for airlines as iTravel is quick and easy to deploy. SITA’s API ensures that developers are isolated from complex airline business processes. In addition, SITA’s keeps the API up-to-date. For example, it ensures that boarding passes are fully IATA and TSA compliant so that airlines do not need to make changes. iTravel delivers secure and streamlined access to shopping, booking, check-in, flight and airline Information, and loyalty functionality. It also provides valuable business intelligence on the customer's behavior and value to the airline. Together this offers airlines more opportunities to connect with their passengers and in time to increase ancillary revenues.

More than 120 airlines and ground handlers use Horizon Reservations and Departure Control Services and now, with iTravel, they have the opportunity to introduce world-class mobile services to their passengers.

For further information (not for publication) contact:

SITA
Brenda Flinter
Media Relations Manager
Mobile: +353 87 750 6229
Email: Brenda.Flinter@sita.aero

Leidar
Charlie Pryor
Director
Tel : +44 (0)20 7031 8270
Email : charlie.pryor@leidar.com
Skype: LEIDAR_Charlie

Notes to Editors:

About SITA:
SITA is the world's leading specialist in air transport communications and IT solutions. SITA delivers and manages business solutions for airline, airport, GDS, government and other customers over the world’s most extensive network, which forms the communications backbone of the global air transport industry.

SITA’s portfolio includes managed global communications, infrastructure and outsourcing services, as well as services for airline commercial management and passenger operations, flight operations, aircraft operations and air-to-ground communications, airport management and operations, baggage operations, transportation security and border management, cargo operations and more.

With a customer service team of over 2,000 staff around the world, SITA invests significantly in achieving best-in-class customer service, providing integrated local and global support for both its communications and IT application services.

SITA has two main subsidiaries: OnAir, which is the leading provider of in-flight connectivity, and CHAMP Cargosystems, the world's only IT company dedicated solely to air cargo. SITA also operates a joint venture, Aviareto, which provides aircraft asset management to the air transport community.

SITA is one of the world's most international companies. Its global reach is based on local presence, with services for around 450 air transport industry members and 2,800 customers in over 200 countries and territories. Set up in 1949 with 11 member airlines, SITA today employs people of more than 140 nationalities, speaking over 70 different languages. SITA had consolidated revenues of US$1.57 billion in 2012.

For further information go to www.sita.aero


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