Integrated Solution Facilitated by Marin Software’s Open Stack Architecture Will Enable Marketers to Create More Relevant and Compelling Ads
SAN FRANCISCO, CA February 27 — Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, and ad creative optimization firm Boost Media today announced a partnership through which Marin customers will be able to utilize Boost Media’s ad-optimization platform. Marin customers will now be able to leverage Boost Media’s network of expert copywriters and testing technology directly in the Marin application to optimize both search and social campaigns.
Writing and optimizing ad copy is an ongoing challenge for many advertisers. Boost Media offers marketers a network of more than 1,000+ expert copywriters, who can create compelling and high-performing ads across search and social channels. With this partnership, Marin customers can economically and systematically improve digital ad copy, leading to higher user engagement and improved campaign profitability. Additionally, product integration between Marin Software and Boost Media will streamline report-generation workflow and ad copy optimization for joint customers.
“Marin Software’s open stack architecture allows Boost Media to be directly integrated into the Marin platform, improving campaign optimization and workflow for both search and social advertising,” said Matt Ackley, chief marketing officer at Marin Software. “Constantly writing and testing ads at scale across multiple campaigns can be a logistical nightmare for advertisers. By integrating with Boost Media, we’ve streamlined the process, improving customers’ ability to optimize ad copy and maximize profitability.”
“We are incredibly excited to partner with Marin. The combination of Boost and Marin enables advertisers to scale up their messaging to keep pace with their targeting and bidding,” said David Greenbaum, CEO of Boost Media. “The industry needs to get better at personalizing the messaging delivered to highly segmented audiences — this partnership allows Marin and Boost customers to accomplish this.”
Boost Media increases advertiser profitability by using a combination of humans and software to drive increased ad relevance at scale. The Boost Media marketplace is comprised of over 1,000 expert copywriters and image optimizers who compete to provide a diverse array of perspectives. Boost’s proprietary software identifies opportunities for creative optimization and drives performance using a combination of workflow tools and algorithms. For more information about Boost Media’s products, please visit: http://www.BoostMedia.com/Company/Enterprise.