Innovative Research Techniques Meet Business Strategizing for the Future
Marina Gorbis to Deliver Keynote Address at CEIR Predict 2014 Innovative Research Techniques Meet Business Strategizing for the Future
DALLAS, 23 June 2014 - The Center for Exhibition Industry Research (CEIR) announces Marina Gorbis, international speaker, consultant and author, will deliver the keynote address at its fourth annual industry outlook conference, Predict, to be held on 11 September 2014 at the Intercontinental Hotel Chicago.
"Marina's understanding of global economies and social structures provides a unique perspective that will greatly serve every executive sitting in that room," said CEIR President and CEO Brian Casey, CEM. "The work she has done with helping organizations not only forecast, but utilize, future trends is very cutting edge. We are really looking forward to hearing her insights at Predict."
Gorbis is the executive director of the Institute for the Future (IFTF), a nonprofit research and consulting organization based in Silicon Valley. In her 14 years with IFTF, she has helped hundreds of organizations in business, education, government, and philanthropy to improve innovation capacity, develop strategies, and design new products and services. Her current research focuses on how social production is changing the face of major industries - the subject of her book, The Nature of the Future: Dispatches from the Socialstructed World.
The Nature of the Future introduces us to the emerging relationship-driven or socialstructed economy, where individuals harness the powers of new technologies to create new, social models of products, services, and wealth. Gorbis argues that the Internet's low transaction costs are facilitating distributed, social solutions to some of our most immediate needs and our most intractable problems. She shows how pioneers are filling gaps and doing the seemingly impossible by reinventing business, education, medicine, banking, government, and even scientific research.
A native of the Ukraine and equally at home in Silicon Valley, Europe, India, and Kazakhstan, Gorbis is particularly well-suited to see things from a global viewpoint. She has written for BoingBoing, FastCompany and Harvard Business Review. She holds a BA in psychology and a master's of public policy from UC Berkeley.
Predict: CEIR's Annual Exhibition Industry Outlook Conference is an executive-level, one-day event featuring a highly-intensive and interactive program where speakers will engage attendees by providing a forecast for the CEIR Index's 14 industry sectors for the remainder of this year and through 2016. The application and registration process is now open at www.ceir.org/predict. Ron Insana, financial industry expert and senior analyst at CNBC, will be the host for the day. To learn more about Predict, watch what attendees had to say by clicking here.
CEIR sincerely appreciates the support it has received from sponsors of this year's Predict: Title Sponsors Choose Chicago and Freeman; Visionary Sponsors Global Experience Specialists (GES), Greater Houston Convention & Visitors Bureau and SMG/McCormick Place; Associate Sponsors National Trade Productions, New Orleans Convention and Visitors Bureau, Orange County Convention Center and Reed Exhibitions; and Contributor Sponsor Access Intelligence LLC. For more information about CEIR Predict or available sponsorship opportunities visit www.ceir.org/predict or contact Managing Director Cathy Breden, CAE, CMP at firstname.lastname@example.org or +1 (972) 687-9201.
About CEIR The Center for Exhibition Industry Research (CEIR) serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.