Mark Cattini Takes the Reins as Chief Executive Officer of Awareness

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Leading social media marketing software provider welcomes Cattini and his more than 20 years experience successfully growing and building profitable companies

Waltham, MA — November 4, 2009— Awareness, Inc., the leading provider of on-demand social media marketing software, today announced that Mark Cattini has been appointed Chief Executive Officer. Cattini brings more than 20 years experience working with high profile companies such asMapInfo,Pitney Bowes, andLotus Development. As CEO, Cattini will continue to create shareholder value while focusing on growing the company and its product offerings to help brands build their own vibrant and active online communities.

"Mark's deep background leading and managing successful teams and profitable companies is a perfect addition to our team," said Robin Hopper, Founder, Awareness. "Mark is enthusiastic and passionate about helping brands leverage social media marketing technologies to connect with and engage with consumers—a trait both beneficial to Awareness and our customers. We welcome him to our team."

Prior to joining Awareness, Cattini worked at Pitney Bowes as President of Marketing Services after its acquisition of MapInfo Corp. While at Pitney Bowes, Cattini was responsible for overseeing three other companies acquired by Pitney Bowes with total revenues of approximately $200M includingImagitas,Marketing Solutions(formerly Advertising Audit Service–AAS), PMH andDigital Cement. Cattini also served as President and CEO of MapInfo for seven years where he led the company's charge into newly-defined vertical markets and revamped the company's business model to create a more predictable revenue stream. His successful leadership led to the company's acquisition in 2007 by Pitney Bowes in a transaction worth approximately $500M.

Before joining MapInfo, Cattini spent a total of eight years at Lotus Development working in several sales roles on both the channel and enterprise side and was also responsible for heading up the corporate account sales team prior to his departure.

"Social media marketing is one of the fastest growing segments as brands struggle to incorporate it into their overall marketing efforts," said Cattini. "By focusing on the business challenges faced by major brands, Awareness makes social media marketing easy and attainable for businesses while delivering ameasurable ROI. I am excited to be joining such a dynamic and talented team and look forward to helping our customers embrace social media to engage with their consumers."

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