Mark Logic Delivers Educational Webinar on Google’s Settlement with the Publishing Industry

SAN CARLOS, Calif. — March 20, 2009 — Mark Logic Corporation, a leading provider of infrastructure software for information applications, delivered this week an educational webinar entitled “Publishing Industry v. Google: New Opportunities and Strategies from the Landmark Settlement,” which featured esteemed industry consultant Bill Rosenblatt, president ofGiantSteps Media Technology Strategies. Professionals from a broad cross-section of the information and media industry participated in an insightful discussion on the recent landmark settlement between Google and book publishers. In addition, attendees learned about practical ways organizations can prepare their infrastructure to exploit this extraordinary business opportunity in online publishing

Mark Logic continues to see tremendous interest in this controversial topic; in fact, the webinar set a company record for registrations. A recent Mark Logic presentation at the O’Reilly Tools of Change for Publishing 2009 conference attracted a standing-room only crowd. Coverage of this session can be found in the Publishers Weekly article “

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Research Results

Webinar registrants and attendees were polled on a series of questions around the Google Book Search settlement. The following are highlights from the results:

• When asked if their company’s content was in the “appropriate format for Google Book Search to ingest/index,” 68 percent of respondents said “no” or “not sure.”
• As for how the audience views Google Book Search, 51 percent of respondents saw it as an “opportunity” for their business and six percent deemed it a “threat.” 35 percent stated that Google Book Search was “both” and just eight percent replied “neither.”
• Polled to describe their company’s “readiness to take advantage of the opportunities enabled by the Google Book Search Settlement,” 60 percent replied that they “need to build some new capabilities” and 18 percent said they “need to completely retool their publishing tools and processes.” Only 16 percent stated that they were “fully ready now.”

“Publishers have been grappling for years with the best way to move their valuable content assets to effective and profitable digital models,” said Bill Rosenblatt, president, GiantSteps Media Technology Strategies. “Trends like the Google Book Search settlement and proliferation of technology platforms like XML servers provide publishers with a clear path to tap into this rich market opportunity.”

Google Book Search Settlement Resources

In its ongoing effort to provide continued education on the Google Book Search settlement, Mark Logic has made a number of online resources available:

• To view an archived recording of the “Publishing Industry v. Google: New Opportunities and Strategies from the Landmark Settlement” webinar please visithere.
• A complimentary copy of the new white paper “Google’s Settlement with the Publishing Industry: Opportunities and Strategies for Publishers” by Bill Rosenblatt can be downloadedhere.
• A bevy of links to helpful source material and commentary on the Google Book Search Settlement can be found on the Mark Logic CEO Blog at the posthere. This website has just been named a finalist in the2009 SIIA CODiE Awardsfor “Best Corporate Blog.”

About Mark Logic Corporation

Mark Logic Corporation is a leading provider of information infrastructure software, serving industries including media, government, financial services, and others. The company's flagship product, MarkLogic Server, is used by customers to enable a wide variety of information applications including custom publishing, search-based applications, content analytics, unified information access, metadata catalogs, and threat intelligence systems. MarkLogic Server is based on patented innovations and provides state-of-the-art features including location awareness, real-time search, and a shared-nothing cluster architecture that supports high performance against petabyte-scale databases. Mark Logic is headquartered in San Carlos, California with field offices in New York, Washington, London, Boston, Austin, and Frankfurt. The company is privately held with investors Sequoia Capital and Tenaya Capital. For more information, to download a trial version, or to read the award-winningKellblog, written by Mark Logic CEO Dave Kellogg, go towww.marklogic.com.