Market research services firm changes industry-standard pricing model to accommodate research that follows Decipher’s mobile best practices guidelines.
Fresno, CA, March 06, 2014 - (PressReleasePoint) - Decipher, a comprehensive market research services firm, announced today that it now offers a new, discounted pricing structure for clients fielding mobile compatible surveys. The new model will allow those using the company’s market research and reporting platform, Beacon, to cost effectively integrate mobile into their research practice by lowering hosting fees by 25% for surveys that are 15 questions or fewer and mobile compatible.
“We’ve been a consistent voice in the industry about the need to change survey design for use on mobile devices,” said Kristin Luck, president of Decipher. “One of those changes includes shorter questionnaires. We are committed to making mobile a core part our clients’ research outreach and it didn’t make sense to us to charge a standard hosting fee for a survey that we ourselves recommend be quite short.”
Decipher recommends that mobile surveys be 15 questions or less in order to effectively collect data from respondents who are on the move. Standard hosting fees for those deploying a survey through Beacon were originally calculated for much longer, online surveys. By decreasing the hosting fee on mobile surveys that follow Decipher’s mobile best practices guidelines, the company has addressed a significant cost barrier for clients looking to conduct shorter surveys, more frequently.
Luck continued, “We can talk about the importance of reaching respondents on mobile platforms all day long, but if we don’t make it cost effective to implement in real-life, then we haven’t done our job.”
The new pricing is available to new licensees and services clients who use Decipher’s market research and reporting suite, Beacon. Existing clients with a pre-negotiated service contract or Beacon licensing agreement may receive discounted mobile pricing under a renewed or extended hosting agreement. Beacon, which was recently upgraded with several new mobile features, has an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional surveys. It allows numerous question formats, multiple languages and branding customization.
Beacon’s new Research Hub, which is part of Beacon, offers advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more to increase data visibility and accessibility. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology for both online and mobile surveys.
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.