Marketing Agency Positive Partnerships Targets Premium Brands with New Website

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Positive Partnerships (based Watford, England) is an online marketing agency established since 2004. The company has just launched a new website to showcase its services.

Watford, Hertfordshire, England, May 6 2010. Positive Partnerships is proud to announce the launch of its new website at http://www.pplimited.com/.

The company specialises in online marketing for premium brands – an area that is currently under-served.

As Managing Director, Rajul Chande, states: “Many companies with premium products and services don’t realise the effort needed to build and defend their reputation in noisy online markets. Our service combines impeccable quality and extensive reach to give superior brands the best of both worlds.”

As a result of its premium focus, Positive Partnerships works with only a handful of clients at any one time.

As Rajul Chande goes on to explain: “Quality brands need to develop online content that speaks to consumers like an old friend, building loyalty from repeat customers as well as attracting new ones. This is skilled work and all our online content is crafted by expert UK native-speaker writers.”

Positive Partnerships uses a mix of online strategies to establish its clients’ leadership in highly-competitive niches including the use of blogging, social media, e-newsletters, article marketing, online PR and a slew of other strategies.

The company is also the creator of the London Hotels Insight (http://londonhotelsinsight.com/) blog – already ranking superbly on search engines for some of the web’s most competitive search terms.

As Rajul Chande puts it: “We like to actively practise what we preach and to showcase the quality of content and online reach that our company can deliver.”

In this respect, London Hotels Insight has built a superb reputation in a short time, achieving exemplary traffic, inbound links and consumer engagement with only a shoestring budget. The blog’s sister Twitter account (http://twitter.com/londonhoteltips) is also one of the most respected and widely-followed within its market.

Rajul Chande continues: “Many hotel companies are sleepwalking their way to disaster when it comes to online marketing. They are letting booking aggregators steal a march with their more savvy online strategies and losing control over their brands’ online reputation. The challenge for hotels is to provide a framework for user-generated content: they must lead and frame the online conversation about their brands, rather than allow others to set the agenda. Only then can they hope to drive more direct bookings through their own websites.”