Marketing Lure to Quantify the Costs of Bad Grammar in Business

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New five-question survey will measure how writing influences buyer opinions and behaviors toward businesses.

Downers Grove, IL – Despite the fact that the national ACT English scores have held steady for the past 10 years, many experts are concerned about the long-term effects that texting and sites like Twitter will have on our writing skills. One typographical error in a resume can be the kiss of death for a job hunter, but can writing errors also hurt businesses? That is the question Marketing Lure will answer in their new survey launched one week ago.

“The survey has already sparked interest on several social networking sites including LinkedIn, bizSugar, and Ryze,” says Marketing Lure owner and writer Sue Anderson-Lenz. “It’s clear that opinions are strong, but nowhere have I found hard data that proves or disproves the correlation between grammar and business. Superficial evidence suggests that grammar matters, but without an actual survey to measure results, the debate will continue to be nebulous at best.”

The brief five-question survey measures how writing errors influence buying decisions, and whether opinions vary for different mediums. Survey respondents will have the option to remain completely anonymous, or submit their e-mail address to receive survey results. Follow this link to take the survey now:
http://bit.ly/6yXttb

Marketing Lure will keep the survey open until February 28, 2010. Findings will be published in their company blog (http://blog.marketinglure.com) during the March/April timeframe.

About Marketing Lure, Inc.:
Founded 2007 in Downers Grove Illinois, Marketing Lure helps high tech businesses reach more customers with credible, customer-focused websites and marketing collateral. Services are centered around four main areas: writing, website design, search engine optimization, and PR communication. To learn more, visit http://www.marketinglure.com or call 630-230-1787 for a free consultation.