New facility driven by local growth opportunity and new privacy regulations
SAN MATEO, Calif. — August 28, 2014 — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, announced the opening of its data center in Sydney, Australia. The data center is key to Marketo’s international growth strategy and is part of the company’s overall investment in expanding its presence and operations in Australia and New Zealand.
The new data center will also mitigate risk for Marketo customers concerned about offshore data storage, enable customers to comply with their own data sovereignty mandates and to better conform to Australia’s new privacy laws.
“Like our customers, we take data privacy and security very seriously. Our commitment to helping marketers create ongoing, personalized relationships with their customers includes the utmost respect for the protection of their customers’ personal information,” said Nick Bonfiglio, vice president of operations at Marketo. “With the new Australian data center, Marketo customers can be confident that personal information will be protected from unauthorized access, modification or disclosure as required by the Australian Privacy Principles APP8 and APP11.1.”
Since its inception, Marketo has led the industry in the area of customer data privacy and protection. In 2009, it opened its third data center in London to ensure compliance with European Union privacy regulations. In addition, Marketo employs certified data privacy experts to help enforce the company’s stringent policies which include constant monitoring of Marketo customers’ accounts for infringement and rapid response to complaints that are sent to Marketo’s attention by end users.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 320 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.