Six-Year Marketo Veteran Assumes Responsibility for Global Sales
SAN MATEO, Calif. — January 9, 2014 — Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced its promotion of Bill Binch to Executive Vice President of Worldwide Field Operations. Binch, who has served as SVP of North America Sales since 2008, assumes responsibility for Marketo’s global sales across EMEA, Asia/Pacific, and the Americas. His leadership to date driving Marketo’s core sales team has been a key component in helping Marketo become one of the fastest growing enterprise software companies.
“Bill has been an extraordinary partner in building Marketo for the past nearly six years. He has created a culture of sales excellence that is admired and envied by startups and mature companies across the globe,” said Phil Fernandez, Chairman and CEO of Marketo. “I am thrilled to promote Bill to this key new role and have great confidence that he will extend his record of success to his overall leadership of Marketo’s global sales.”
Marketo’s field operations are headquartered in San Mateo, CA, with offices in Europe and Australia. Under Binch’s leadership, Marketo plans to continue expansion of its global operations to respond to increasing world-wide demand for the company’s marketing software and thought-leadership.
Prior to joining Marketo, Binch held leadership positions at BEA Systems, PeopleSoft, and Oracle, where he built and managed sales organizations that served customers ranging from mid-market businesses to strategic accounts. In 2011, Binch received a Stevie® Award for “Worldwide VP of Sales of the Year”.
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.
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