Bethesda, Md., March 6, 2014 - “Your Actions Count – Be a Responsible Traveler,” a global campaign created to urge travelers to support the fight against many forms of trafficking recently launched in Berlin during the International Tourism Bourse (ITB) with the support of Marriott International (NASDAQ: MAR). The campaign was created by the World Tourism Organization (UNWTO), the United Nations Office on Drugs and Crime (UNODC) and the United Nations Educational, Scientific and Cultural Organization (UNESCO).
The effort aims to raise awareness about the most common illicit goods and services that tourists might be exposed to while traveling. It provides guidance to recognize possible situations of trafficking in persons, wildlife, cultural artifacts, illicit drugs and counterfeit goods, and invites travelers to take action through responsible consumer choices, such as alerting the proper authorities to situations. A central focus of the initiative will be reaching out to young people, spreading the anti-trafficking message to future generations of travelers.
Marriott is among the first tourism companies to partner in the campaign, promoting this important message among its millions of customers through digital and social media. “We know that our industry can play an important role in helping to stop trafficking by delivering this campaign message to the traveling public. Marriott will share it with more than 80 million customers annually through reservation confirmation emails and our workforce in more than 70 countries worldwide. We invite other travel leaders to join us and the United Nations agencies in this critical effort,” said Kathleen Matthews, Marriott’s Executive Vice President and Chief Global Communications and Public Affairs Officer.
For more than 85 years, Marriott has upheld a commitment to responsible business, human rights, and uncompromising ethical and legal standards in all aspects of its business. The company supports and respects the protection of human rights within its sphere of influence and strives to conduct business operations accordingly. This includes standing against such tragedies as human trafficking and the exploitation of children. Marriott publishes its human rights policy and provides training on human rights, including the protection of children, for all associates worldwide.