MasterCard names Hong Kong its latest Priceless City

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; delighting and surprising cardholders with exclusive experiences and access to the very best that the city has to offer

Tweet: #MasterCard launches #PricelessHongKong to celebrate the best of the city http://bit.ly/1hsQoVD

Hong Kong, 26 February 2014 – Hong Kong is a city that never sleeps. Yet beyond its reputation as one of the world’s leading financial centers, a regional entertainment hub as well as a popular shopping destination, there is so much more than first meets the eye: from close encounters with polar animals, to the bespoke indulgence of Michelin-starred cuisine, or a helicopter ride along Hong Kong’s coastline, MasterCard now offer cardholders even more priceless experiences with today’s launch of Priceless Hong Kong.

Priceless Hong Kong is MasterCard’s global destination marketing program that connects consumers with their passions and love of discovering the cities in which they live. The long-running and iconic ‘Priceless’ brand celebrates these moments and brings priceless experiences to life.

The new program will see Hong Kong become the fourth Priceless City in Asia/Pacific, alongside 37 other global metropolises including Beijing, Singapore, London and New York. Priceless Hong Kong aims to surprise and delight cardholders with exclusive experiences and privileged access to the very best that Hong Kong has to offer, across a variety of areas such as shopping, dining, travel and entertainment, with more than 100 debut priceless experiences and offers.

“Hong Kong is a city truly befitting of our global Priceless Cities campaign and we are thrilled that people who love Hong Kong can now live priceless moments with the launch of Priceless Hong Kong. The program promises to be one of the most inspiring yet to launch and will no doubt further enrich Hong Kong’s international influence as a true world-class destination,” said Kevin Goldmintz, Head of Hong Kong and Macau, MasterCard.

Some privileged access and exclusive experiences available to MasterCard cardholders as part of Priceless Hong Kong include:

  • The ultimate Peninsula experience, including a thrilling ride in the Peninsula’s helicopter, then back to earth for a culinary journey from The Bar, Spring Moon, Gaddi’s, or Felix at The Peninsula Hong Kong
  • A close encounter with penguins and seals as well as a behind-the-scenes tour to ‘Polar Adventure’ at Ocean Park
  • A tailor made wine cellar with up to 106 bottles of wines hand-picked by celebrity winemaker Eddie McDougall, based on personal palate preferences and investment potential
  • Personalized styling and consultation with complimentary make-up service in the Private Client Lounge and private appointment to review exclusive and limited edition collection at Burberry
  • Private abalone demo class by a Michelin-starred chef followed by ‘Chef’s recommendation dinner’ at Yu Lei
  • Diamond MasterClass and personal tour at the leading diamond house Ryder Diamonds

For more information on Priceless Hong Kong, just head to www.pricelesshongkong.com for more than 100 of the finest hospitality, dining, shopping and entertainment experiences and offers. All experiences offered are available to both local and overseas MasterCard cardholders.

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About MasterCard

MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter , join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau.

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