Attendees will learn what’s inside today’s SMB digital marketing toolkit and get an advance look at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 22-24, in New Orleans
CHANTILLY, Va. (Aug. 14, 2014) –BIA/Kelsey will preview its latest small-business advertising research during a free webinar on Wednesday, Aug. 20. The webinar will also offer an advance look at how the study’s findings will be put into context at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, which takes place Sept. 22-24, in New Orleans.
Small and medium-sized businesses are responsible for a significant share of the $31.7 billion that will be spent on local digital marketing in 2014. BIA/Kelsey’s Local Commerce Monitor study (LCM), which has been tracking SMB spending on advertising and promotion since 1999, provides insights into how the latest digital marketing innovations and shifts in local media have impacted the way SMBs spend their marketing dollars.
BIA/Kelsey advises companies in the local media space through consulting and valuation services, research, Continuous Advisory Services and conferences. Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising, telecommunications, Yellow Pages and electronic directory markets, as well as to government agencies, law firms and investment companies looking to understand trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives from across industries seeking expert guidance on how companies are finding innovative ways to grow. Additional information is available at www.biakelsey.com, the company’s Local Media Watch blog and on Twitter at .