Media NT launches WomanShakti.com 31st May, 2014: The movement called WomanShakti.com begins. WomanShakti.com is a mission to empower the urban woman, give her a sense of self-respect and dignity; it is a movement to help her create an identity of her own. WomanShakti.com is going to be a new bookmark in India for all women entrepreneurs.
City, State, Country., June 9, 2014 - (PressReleasePoint) -
In today's world, a woman is a multi-tasker. All they need is a way to empower themselves and to gain financial independence. As per a recent research report* (*SHEROES Report Women at Work, India 2014) which surveyed 50,000 women, 11% women are in the bracket of entrepreneurs. While an indicative number, it is a reflection of the Indian female workforce and its growing entrepreneurial mindset. This underlines the need for a platform that enables women to promote their skills and talents.
In this environment, WomanShakti.com comes at the right time. A website that provides women professionals and entrepreneurs a chance to market their services, WomanShakti.com aims at building a community of like-minded women.With more than three decades of experience in the advertising industry, Mr Kumar Mewawalla*, the Founder-CEO believes that WomanShakti.com is not just an idea; it is a movement waiting to happen. "We believe that women entrepreneurs and skilled professionals need a platform that will enable them to spread the word about themselves and also allow them to be more visible online", says Mr. Mewawalla.The website that allows its subscribers to opt from four different and affordable yearly plans (starting at as low as Rs 10/- per day), can be benchmarked against some of the best websites in the country. While reviews and analytics allow users to gauge the customer reaction to their business, subscriber-driven blogs and a robust community helps them widen the scope for their business.A proud subscriber of Womanshakti.com, Smita Kulkarni, who has her own baking venture called Smitten, says, "All you have to do is log in ... and watch the money roll in. Your life will never be the same.!"
The pilot launch center for the website is Pune, but there is no stopping the WomanShakti movement. "A roll-out has been planned in phases to cover almost 37 cities all across India in the very first year", says the COO Jayshree Nanotey*.The marketing Team of WomanShakti.com emphasizes, "We understand the importance of proper promotions and thus, we have planned an aggressive marketing strategy which will include print, radio, outdoor, social, and direct media. We also plan on making an extensive use of events and activities to ensure that our visibility remains high. This will ensure that our subscribers get all the exposure they deserve."
WomanShakti.com is going to be a new bookmark in India for all women entrepreneurs.