Mel B's New Online Auction Benefits Children's Hospital Los Angeles

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February 16, 2009

LOS ANGELES - Mel B (Melanie Brown) is cleaning out her Spice Girl closet auctioning off hundreds of designer clothes, shoes, and much more from her touring days as Scary Spice. All you have to do is log on to Mel's official auction website by visiting her auction site (www.MelBAuction.com), register, and you're ready to start bidding. This auction site has been produced through Celebrity Loop (www.CelebrityLoop.com) and the Celebrity Interactive Media Channel, and all proceeds will be donated to the Children's Hospital Los Angeles, so bid to your heart's content. Now is as good a time as ever to add some spice to your life!

About Melanie Brown: Mel B is a chart-topping musical artist, actress, author, television personality and groundbreaking entrepreneur. As a recording artist, Mel B's achievements with the Spice Girls are legendary: The group has sold more than 55 million records worldwide, and their multiple accomplishments have put them in the Guinness Book of World Records for Most #1 Entries on the UK charts and Most Successive #1s by a New Act.

About Celebrity Interactive Media Channel: The Celebrity Interactive Media Channel - using Vimation's VIM Platform - lets fans interact directly with celebrity video and rich media content so they can engage with bonus content, slide-out videos, image galleries, biographical information and mini features. This interactive video capability enables the content owner to aggregate content to provide an enhanced video experience for fans to decide what additional content they want to engage with. The channel also allows sponsors numerous unique ways to integrate their messages with the content, which moves the bar closer to where online advertising/ sponsorship needs to be so that everyone wins; the content owner, the sponsor, and most importantly the consumer.

About Celebrity Loop: Celebrity Loop is powered by a comprehensive design and development team that constructs multi-functional web sites catering to the specific needs of each and every client. As the largest online celebrity community, Celebrity Loop attracts in excess of 1 million unique visitors each and every month. Celebrity Loop's management has accumulated more than 15 years of direct experience successfully marketing and managing the careers or major Hollywood personalities. Understanding the specific needs and concerns of celebrities, including proactive message board moderation, dealing with online bullies and coordinating with security professionals to eliminate stalkers is what has made Celebrity Loop a success as the only reputable celebrity network available today.

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