Genius platform offers a seamless cross-channel experience for retailers of all sizes
Boston, MA – July 31, 2014 – Payment technologies leader Merchant Warehouse® today announced new multi-channel capabilities. The latest additions, part of a growing list of new features offered by Merchant Warehouse, allow businesses of all sizes to provide a seamless customer shopping – and payment - experience in-store, on-line and on-the-go.
Merchant Warehouse takes the complexity out of doing business on multiple platforms by providing retailers with holistic, streamlined solutions that connect digital and in-store shopping offering both front-end customer simplicity as well as back-end reporting and business management insights. The multi-channel capabilities help businesses by providing complete visibility into consumer shopping, regardless of the medium. They also give customers a unified shopping experience online, in-store and on their mobile devices, encouraging deeper, more frequent interactions.
“Consumers today are taking their shopping experience with them wherever they go; in order to keep up, retailers must be able to give their customers a consistent, engaging experience across all shopping mediums, regardless of location or device,” said Henry Helgeson, CEO, Merchant Warehouse. “Merchant Warehouse is bringing multi-channel solutions to small and mid-sized businesses, allowing them to compete with big-box stores on an even playing field by giving their customers a better, smoother experience with every interaction.”
A variety of features have been added to Merchant Warehouse’s multi-channel capabilities, including:
Hosted e-Commerce Solutions for online storefronts: this gateway plugin from Merchant Warehouse brings traditional and e-commerce together for retailers using popular online shopping carts. Inventory and payment transactions sync across channels, giving businesses the opportunity to improve gift and loyalty programs and other offers by providing businesses with a 360-degree view of their customers, all without the hassle of additional hardware installations.
Mobile Extension Capabilities: Payment transactions can happen anywhere within a business establishment with the new mobile extension capabilities from Merchant Warehouse. A customizable application allows businesses to use a mobile extension of the point-of-sale to bring the convenience of in-aisle check-out to traditional brick-and-mortar establishments, making it easy for customers to check-out from anywhere in a store.
Consolidated Account Dashboard: Using the consolidated dashboard, businesses and retailers with multiple locations, online, gift and / or in-store offerings can view all their transactional reporting in one place. With Merchant Warehouse, a single web-based portal provides businesses with a complete understanding of how their business is performing across channels.
Multi-Location Tokenization: With multi-location tokenization, businesses with multiple locations, both physical and virtual, can now complete transactions across their brick-and-mortar and online stores. Purchases made at one location can be returned or adjusted at another location via tokenized data. The feature matches transaction tokens across merchant locations, making them accessible anywhere.
Merchant Warehouse’s multi-channel offerings and the Genius Platform will be on display at the company’s RSPA RetailNOW booth August 5-6, 2014 in Orlando. Details about Merchant Warehouse and Genius can be found at www.merchantwarehouse.com/genius.
About Merchant Warehouse
Merchant Warehouse is a leading provider of payment technologies and merchant services. The company's solutions enable businesses to more effectively connect and engage with their customers regardless of how, where or when they choose to shop. Merchant Warehouse's flagship technology solution, the Genius™ Customer Engagement Platform™, supports both traditional and new payment types, including mobile commerce, from a single countertop acceptance device.
Merchant Warehouse offers innovative payment solutions that help online and brick-and-mortar retailers, as well as point-of-sale (POS) developers, value-added resellers (VARs) and agents, strategically grow their business. Merchant Warehouse is one of the fastest growing payment technology companies in North America. For more information on Merchant Warehouse, visit merchantwarehouse.com.