Miami, FL, February 13, 2014– BRP’s Sea-Doo Spark watercraft adds a sixth National Marine Manufacturers Association (NMMA) Innovation Award in six years to the company’s collection of marine industry accolades.
NMMA Innovation Award judges noted, “The Sea-Doo Spark is expanding the entry level of boating. At half the weight and half the price, you can still have all the fun on the water. “Hours after my ride I could still taste the adrenaline,” said Ann Dermody, member of the jury.
The Sea-Doo Spark watercraft features a nimble and compact design thanks to an all-new Exoskel architecture and the use of a new, lightweight, durable and recyclable Polytec material. The mould-injected process allowed BRP designers to implement new concepts in the area of shape and structure leading to a unique look and offering an equally refreshing way to play on the water. The most accessible new watercraft on the market, the 2014 Sea-Doo Spark PWC, costs nearly 40% less than its closest competitive model* and is the most fuel-efficient watercraft in the industry**.
“BRP saw an opportunity to develop a more accessible watercraft for the next generation of boaters and filled that need with the introduction of the Sea-Doo Spark,” said Yves Leduc, vice-president and general manager, North America division. “The development of the Sea-Doo Spark model challenged everything we knew about building watercraft. Winning the NMMA Innovation award is a tribute to BRP’s success in answering this challenge through advanced concepts and processes that will have a positive influence on all future watercraft design.”
For a more in-depth look at how the new Sea-Doo Spark makes the dream of family fun on the water possible now, visit www.sea-doo.com.
BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles. Distributed in 105 countries, its portfolio of brands and products includes Ski‑Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as well as Rotax propulsion systems. BRP employs approximately 6,800 people worldwide.