Micromax launches X550 Qube in UAE for scintillating 3D experience

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Micromax Informatics Limited (“Micromax”), the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller as at March 31, 2010 (Source: IDC's India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release) today announced the launch of X550 Qube for an incredible 3D experience, now in a phone. Its trendy and stylish design is packed with the latest technology to keep users engaged anywhere and everywhere they go.

Micromax Informatics Limited (“Micromax”), the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller as at March 31, 2010 (Source: IDC's India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release) today announced the launch of X550 Qube for an incredible 3D experience, now in a phone. Its trendy and stylish design is packed with the latest technology to keep users engaged anywhere and everywhere they go.

X550 Qube has a 3.2’’ full touch screen for easy handling and enhanced readability. The customizable widget arc gives the option of easy access to a list of applications like messages, camera, phonebook and many more. It also allows access to the most used applications as per the unique need of users. X550 offers touch sensitive wallpaper that comes with a range of animated and exciting wallpapers for a never-seen before experience of playing with vibrant colors and animated wallpapers on your mobile screen. The 3D Qube User Interface will give the option of viewing all features of the phone at a glance.

Qube comes with a Dual SIM and Dual standby option to access the best of both worlds. Adding to this is the interesting Games option that comes with the phone, to keep you entertained wherever you go. Besides the preloaded social networking applications like Facebook, Nimbuzz and Snaptu, the X550 also brings an advanced multi-format music player with WAV, MP3 and AMR for playing and sharing of the most desired songs. Qube also offers a 2 MP camera and Stereo FM Radio to add to users’ rich and delightful experience.

Qube X550 is available at an attractive price of AED 549. For more information, please visit www.micromaxinfo.com

About Micromax:

Micromax, is the largest Indian mobile handset company, in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller as at March 31, 2010 (Source: IDC's India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release). Micromax has domestic offices across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka and now UAE.

Disclaimer: Micromax Informatics Limited is proposing, subject to market conditions and other considerations, a public issue of its equity shares and has filed a Draft Red Herring Prospectus ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI at www.sebi.gov.in and the respective websites of the book running lead managers at www.jmfinancial.in, http://www.online.citibank.co.in/rhtm/citigroupglo..., www.edelcap.com and www.nomura.com/asia/services/capital_raising/equit....
Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled "Risk Factors" of the DRHP.

The equity shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended ("U.S. Securities Act") or any state securities laws in the United States, and, unless so registered, may not be offered or sold within the United States except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable state securities laws. There will be no public offering of the equity shares in the United States " .

For further information please contact:
Monica Tomar
Account Manager
Mob: 00971-50-3567991
Landline: +971-4-445 6848
Email: monica@mccollins-comm.com

Manjeet Varerkar
PR Executive
Mob: 00971-50-5454274
Landline: +971-4-445 6848
Email: manjeet@mccollins-comm.com