Middle East And Africa Market For Beauty And Personal Care Worth US$ 24.2 Billion In 2013 – Euromonitor

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The Middle East and Africa (MEA) market for beauty and personal care grew eight per cent year-on-year from 2008 to 2013, with sales reaching US$ 24.2 billion in 2013, new research has revealed.


Dubai, Dubai, Country., May 14, 2014 - (PressReleasePoint) -
The Middle East and Africa (MEA) market for beauty and personal care grew eight per cent year-on-year from 2008 to 2013, with sales reaching US$ 24.2 billion in 2013, new research has revealed.
 
According to leading analysts Euromonitor International, the MEA region was second only to Latin America as the fastest growing global market for beauty and personal care products over the past six years.
 
With annual sales expected to exceed US$30 billion by the end of 2018, the region continues to forge ahead as one of the new growth frontiers for personal care and beauty products.
 
The impressive growth is also matched by Beautyworld Middle East, the largest international trade fair for beauty products, hair, fragrances, and wellbeing in the Middle East.
 
Taking place from 27-29 May at the Dubai International Convention and Exhibition Centre, the three-day event has grown by 24 per cent this year, and is set to welcome more than 1,300 exhibitors from 52 countries eager to tap into the lucrative MEA market.
 
“The Middle East and Africa region has evolved as one of the most influential global markets for beauty and personal care,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organisers of Beautyworld Middle East, at the event’s official press conference today.
 
“The significant power shift in the beauty sector toward emerging markets is still on track, and this region is at the forefront of big spenders on beauty and personal care products.
“Beautyworld Middle East’s constant growth also reflects the international significance of this region. As global brands continue to engage with regional buyers we expect them to increasingly adapt their products to align with local tastes and preferences.”
 
According to Euromonitor, fragrances were at the forefront of MEA beauty and personal care sales in 2013, accounting for 19 per cent (US$4.6 billion) of total sales.  Hair care (17 per cent, US$4.1 billion), colour cosmetics and skin care (both 13 per cent, US$3.1 billion) were the next largest product segments for the region.
  
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Photo caption:
 
(Centre) Ahmed Pauwels, CEO of Epoc Messe Frankfurt, organisers of Beautyworld Middle East, (right) Dr. Iyad Hijjawi, Senior Regional Consultant - Middle East, North Africa and Turkey, Euromonitor International, (left) Mr. Micheal Dehn, Group Exhibitions Director, Epoc Messe Frankfurt
 
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