QlikView provides leading French home builder point and click analysis to CRM data for immediate visibility into daily business operations
Radnor, PA - 7 May 2014
Qlik, (NASDAQ: QLIK) a leader in user-driven Business Intelligence (BI), today announced that Mikit, a leading French builder of ready-to-finish homes with 130 franchises, has extended the value of its QlikView deployment by making its critical business information in Salesforce CRM actionable. Now, Mikit has simplified the management of commercial projects on a daily basis, an important success factor in the highly competitive commercial building sector that enables the builder to stay on budget and schedule.
Since 2009, Mikit has leveraged QlikView for the company’s financial monitoring. Other activities, such as business management, back office, site monitoring, after-sales phase, and marketing campaign effectiveness, have been managed by its Salesforce CRM system. To exploit the wealth of this data the company has across multiple systems, Mikit faced three main challenges:
Exploit the full potential of data managed in Salesforce, specifically to obtain a clear vision of the source of leads and revenue generated for each of these sources;
Analyze data from heterogeneous systems; and
Manage the needs of different people, at all levels of the sales organization.
To eliminate these challenges, Jean-Michel Mougeolle, Mikit CIO, made a decision to extend QlikView to other services with the goal of consolidating data from multiple heterogeneous systems to offer the company the flexibility to explore information. Working with Qlik partner, Ysance, Mikit quickly developed its first QlikView application for its marketing and sales managers that integrated all the new data from Salesforce. In just four months, three new applications have emerged to cover the inventory tracking, activities within franchises, and agencies that Mikit does business with.
Today, business users across Mikit have access to a number of prospects across a period, the number of open sites and potential revenue, and much more. For example, different marketing campaigns are analyzed in detail to monitor effectiveness and analyze the conversion of prospects. If a decrease in activity is observed in a franchise, it is easy to search and explore the data visually in QlikView to see if this is a trend in the region.
“QlikView for Salesforce is a native connector within QlikView that allows building applications quickly and iteratively. In a few weeks we were able to deliver Mikit dashboards allowing them to analyze business activity in detail,” said Robin Laurent, Head of BI Projects at Ysance.
“For us, QlikView has completely eliminated the obstacle of having to synthesize data from multiple sources,” commented Mougeolle, Mikit CIO. “The wealth of analysis and speed of obtaining information effectively facilitates the daily work of our business users and allows everyone to access the information they need at their fingertips.”
Qlik (NASDAQ: QLIK) simplifies how people explore their data to help them make better decisions. With its QlikView Business Discovery platform people quickly bring data sources together to create dynamic visual applications that can be navigated and searched intuitively. QlikView uses Natural Analytics™ to reflect the way human curiosity searches and processes information, while delivering the enterprise manageability, governance and service offerings organizations require. Qlik and its global partner network support approximately 32,000 customers in over 100 countries.