Millennial Media Appoints Mobile Advertising Veteran to Lead Strategic Accounts in Asia Pacific

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SINGAPORE, March 14, 2014: Millennial Media [NYSE:MM], the leading independent mobile advertising platform, today announced the appointment of Andrew Newton (Andy) as Vice President, Strategic Accounts for Asia Pacific. Newton will be responsible for developing and strengthening key accounts for Millennial Media in this region, and joins the Company in April of this year.

Newton was most recently with MediaCom, where he was Director for Mobile in Asia Pacific. In addition, he spent ten years with the British Council, spearheading mobile initiatives for the organisation. He has lived in Asia for 12 years, spending time and working in the Middle East, Mainland China, and Hong Kong. Based in Singapore, Newton will report to Robert Woolfrey, Managing Director for Asia Pacific.

“Andy is known for his thought leadership and evangelism of digital and mobile through his career, and we’re looking forward to have him on board,” said Robert Woolfrey, Managing Director for Asia Pacific at Millennial Media. “He brings a wealth of experience in innovative thinking as well as a strong understanding of brand advertisers and their vision for mobile as part of the overall marketing mix. As we expand our team into new markets, Andy will be an invaluable part of this next phase of growth for the company in Asia Pacific.

Millennial Media has grown rapidly in the Asia Pacific region since it established its office in Singapore in 2012. In that time, the team in Singapore has expanded to include over 35 staff. Clients in the region include McDonald’s, Procter & Gamble, and Samsung, among others. Most recently, Millennial Media announced the expansion of the Millennial Media Exchange (MMX) into this region - a unique opportunity for brands and advertisers to buy and sell on a real-time, programmatic basis at scale. MMX offers a new set of targeting features that provides increased transparency and control over mobile ad campaigns.

“After partnering with the largest brands in the fast-moving consumer goods category, I’m looking forward to joining Millennial Media and helping our clients solve their business challenges with the industry’s most comprehensive set of mobile advertising solutions,” said Newton. “The triple play of Millennial Media’s ability to scale, the company’s presence and growth in Asia and advertisers’ interest in leveraging mobile as part of their broader spend made it the perfect opportunity for me to join the leading independent player in this space.”


About Millennial Media
Millennial Media is the leading independent mobile advertising platform. The Company’s unique data asset and full technology stack enable its demand and supply-side clients to garner meaningful results to drive their business. Based on its mobile-first approach to data, technology, and audience targeting, Millennial Media is leading the market by connecting consumers with relevant messages across screens. For advertisers looking to reach and engage with consumers in powerful ways, Millennial Media offers a broad array of solutions, delivered through brand, performance, and programmatic approaches. For developers and publishers, the Company offers a comprehensive set of managed and automated services to maximize revenue.

News Source : Millennial Media Appoints Mobile Advertising Veteran to Lead Strategic Accounts in Asia Pacific

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