MLX Entertainment Announces Launch of Marketing Campaign for Into2 Energy Drink

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Marketlinkx Direct Inc. announces the launch of comprehensive marketing campaign for INTO2 Energy Drink including events and offline promotions.

Miami, FL, August 25, 2010 (PressReleasePoint) -- MLX Entertainment, a division of Marketlinkx Direct Inc.. is pleased to announce the launch of a comprehensive branding and marketing campaign for INTO2 energy drink.

The marketing campaign includes both online and offline elements and is designed to expand the visibility and reach of the brand. INTO2 is currently available on an exclusive basis at Opium Group Clubs – Mansion,Set,Louis,Mokai, Cameo and Opium at the Seminole Hard Rock Hotel & Casino, and over 70 other locations.

INTO2’s latest marketing event is the INTO Rally Adventure for Charity which kicks off in NYC on September 21,2010 and concludes in South Beach,FL. on September 25,2010.

The event will feature custom wrapped luxury automobiles, dinners and spectacular parties. Fans will be able to track the progress of the rally online through facebook.com/intorally.

“We are thrilled to implement the expansion of this outstanding beverage throughout the Florida market and beyond” said Santana Melvin, President, MLX Entertainment. “ We believe South Florida is an ideal market because it combines an energetic lifestyle with ready acceptance of new products and services, and we expect that MLX Entertainment’s marketing campaign will place INTO2 at most clubs, bars, restaurants, convenience stores and other outlets that best represent the brand” added Mr. Melvin.

“Marketlinkx Direct Inc. is pleased with this new partnership and we look forward to expanding the reach of INTO2 energy drink throughout the marketplace” remarked Ezell Brown, CEO of Marketlinkx Direct Inc. "The addition of new clients for MLX Entertainment is a key part of our corporate expansion plans and will assist our company to meet our strategic goals for 2011 as well as provide our marketing campaign expertise to new and growing brands” added CEO Brown.

About Marketlinkx Direct Inc.
Marketlinkx Direct Inc. is a full-service marketing company with Online, Business Process ,Event and Brand direct marketing capabilities as well as a complete production and post-production studio which creates and deploys TV and Web commercials on behalf of clients and partners. In addition, Marketlinkx Direct Inc. currently employs hundreds of full-time employees and independent contractors in offices throughout the world, including, Ft. Lauderdale, Jamaica, Dominican Republic and others. For more information visit: www.mlxdirect.com

About Eternity Beverages LLC.
Eternity Beverages LLC. is a brokerage and full brand management company representing beverage brands within the United States. Its most recent product is INT02 Energy drink, launched at Mansion nightclub in South Beach, FL. in 2010. This new and exciting addition to the energy drink market has been featured on the Food Network and the South Beach Wine & Food Festival. For more information visit: www.intoenergy.com
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