Industry Leaders Show their Commitment to Furthering the MMA Mission
(SINGAPORE) June 25th, 2014 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the addition of seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board members will serve a two-year term beginning immediately.
Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, Vice President – Digital, McDonald’s Corporation was named Vice-Chairman of the Board. Former Chairman Rahul Welde, Vice President - Media, Unilever, assumes the post of Chairman Emeritus.
Commenting on his role, Ashutosh said, “I’m honored to join forces with some of the best thinkers and doers in this business, as part of the new MMA APAC Board of Directors. We’re looking forward to collectively helping remove hurdles, evolve universal industry standards, share insights and hard evidence of mobile’s effectiveness and ways to integrate it with other media platforms. We are lucky to have the support of all the industry players who can help make this happen – publishers, telecommunications’ providers, mobile hardware manufacturers, technology platforms, ad networks, agencies, and brand marketers.”
Remaining board members, whose terms were not up for re-election include:
•Alan Yan, Founder & CEO, AdChina
•Andrew Knott, Vice President - Digital, McDonald's Corporation
•Ashutosh Srivastava, Chairman & CEO, Global Emerging Markets Group, MindShare
•Atul Satija, Vice President & Managing Director, APAC, InMobi
•Bessie Lee, CEO, WPP China
•Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group
•Don Kim Donghyun, Associate Director, Asia, Digital and Mobile Marketing Leader, Procter & Gamble
•Joshua Maa, Founder & CEO, Madhouse Inc.
•KF Lai, CEO & Co-founder, BuzzCity
•Leah Jimenez, Digital Media Group Head, SMART Communications, Inc
•Leonardo O'Grady, Director ASEAN Integrated Marketing & Communications, The Coca-Cola Company
•Maggie Ng, Director, Digital Media, Prudential Corporation Asia
•Michelle Froah, CMO, Apps Strategy Labs
•Rahul Welde, Vice President - Media, Unilever
•Robert Woolfrey, Managing Director - APAC, Millennial Media
•Vishnu Mohan, CEO, Havas Media Asia Pacific
“Mobile continues to push APAC marketers to re-think the way they approach marketing and to use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Rohit Dadwal, Managing Director for MMA APAC. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in their business.”
Ashutosh added, “While consumers spend most of their time accessing information and entertainment on their mobile devices, there is still a lot of work to be done before mobile becomes the heart of all brand marketing efforts. Marketing is increasingly heading towards an always-on, real time optimization approach, built around the idea of brands as publishers, and we see mobile media devices as central to bringing this concept to life.”
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development. Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smart phones and tablets. Members include, American Express, AdChina, Colgate-Palmolive, Dunkin’ Brands, Facebook, Google, Group M, Hewlett Packard, Hilton Worldwide, Kellogg Co., L’Oreal, MasterCard, McDonalds, Microsoft, Mondelēz International, Inc., Pandora Media, Procter & Gamble, R/GA, The Coca-Cola Company, The Weather Company, Unilever, Visa, Vodafone, Walmart, xAd, Zenith Optimedia and many more. The MMA’s global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For information about the MMA please visit www.mmaglobal.com.