: Modern Videofilm Uses Blackmagic Design’s DaVinci Resolve on James Cameron's Avatar

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(Milpitas, California--January 6, 2010) Blackmagic Design Inc. today announced that Modern Videofilm Inc. used four Blackmagic Design DaVinci Resolve systems for color grading and full 3D stereoscopic effects for James Cameron’s latest motion picture, Avatar.

To handle the immense scope and complexity of color correcting the alien worlds of Avatar, Modern Videofilm developed a network of DaVinci Resolve systems all connected via optical fiber. Three systems were installed at Modern Videofilm’s main office in Glendale, CA, with the fourth system installed 56 miles away at the Fox Studio lot.

By building a color correction suite directly on the Fox lot, Modern Videofilm was able to handle the enormous number of real-time color corrections and 3D transfers between facilities. These requirements included up to 120 color changes on some EDLs, using hundreds of nodes and creating multiple versions for the theatrical release.

Mark Smirnoff, President, Studio Services at Modern Videofilm stated: “The Avatar look and feel is very specific, and James Cameron and his crew knew exactly how they wanted every frame to look. The sheer size and scope of what we were working on required the absolute best in color correction and 3D, and DaVinci Resolve fits that need perfectly.”

“Avatar and Modern Videofilm really put the power and flexibility of the DaVinci Resolve to the test, and showed why the system is the highest standard for color correction and 3D,” said Grant Petty, CEO Blackmagic Design.

About DaVinci Resolve
Blackmagic Design’s DaVinci Resolve is the industry standard for color correction and 3D grading technology, supporting more real-time color correction than any other system. Eliminating performance barriers by using a cluster of computers with high performance GPU cards, DaVinci Resolve handles real-time performance demands of color grades when using dozens of primaries, secondaries, power windows™, multi-point tracking, blurs, and can work within the industry’s newest digital workflows. Also, DaVinci Resolve can easily handle new workflows needed for full stereoscopic 3D, offering the ability to grade and view two eyes simultaneously, in real-time with no rendering and no proxies.



About Blackmagic Design
Blackmagic Design creates the world’s most advanced video editing products, video converters, routers, color correctors, film restoration software and waveform monitors for the feature film, post-production and broadcast industries. Blackmagic Design’s DeckLink, Mini Converters, Videohub routers and UltraScope waveform monitoring products revolutionize the television industry by making advanced post production tools affordable to thousands of creative professionals. Blackmagic Design’s DaVinci Emmy™ award winning color correction products continue to dominate and lead the industry with ground breaking innovations including stereoscopic 3D and 4K workflows. Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia.

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