Molton Brown Selects ATG to Power Cross-Channel Luxury Experience

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British Beauty Brand to Expand into Web Channel for International Growth

LONDON, UK – 24 March 2010–ATG(Art Technology Group Inc.,NASDAQ: ARTG), the premierprovider ofcommerce solutions, todayannounces that luxury retailerMoltonBrown will deploy ATG Commerce to increase online sales and create an integratedcross-channel buying experience and marketing platform. The ATG platform will also be at thefoundation of Molton Brown's international e-commerce expansion.

The new commerce platform, to be implemented by IT service company and ATG partner Sceneric,will apply ATG's advanced personalization capabilities to improve conversion rates and customersatisfaction both online and in the contact centre. ATG Commerce Service Centre will give callcentre and customer service agents a unified view of the customer, allowing them to close salesmore efficiently as customers move between online and offline channels. In addition, MoltonBrown's marketing team will be able to create dynamic, targeted marketing campaigns andrecommend products based on customers' personal profiles, purchasing history or activity on theWeb site.

Molton Brown currently operates online in the UK and US, and has plans to expand to otherEuropean countries, as well as Japan and Australia.

Amy Nelson-Bennett, Group Marketing Director at Molton Brown, says, "Our hugely successfulMolton Brown emporia provide consumers our beloved products in an environment that is both anoasis of calm and easy to shop, supported by passionate staff and premium service levels.Today's consumer is right to expect the same high standard from our Web sites, and the ATGCommerce platform will allow us to give customers the same luxury experience online or offline.Our marketing teams will have a set of hugely sophisticated tools to personalise the customerexperience, while our call centre agents will be much better positioned to help customers usingan integrated Web-based platform. This is the experience our brand and our consumers deserve.Ultimately ATG will help Molton Brown grow profitable sales, modernise our marketing strategyand grow the brand internationally."

Frank Lord, vice president at ATG EMEA, explains, "Molton Brown is an excellent example of aBritish luxury brand using the Internet as an extension of its brand value. Many of itscustomers shop online as well as in-store, so integrating these channels to create a moresatisfying, connected cross-channel shopping experience is a natural step. The Internet is theperfect medium to support Molton Brown's international expansion plans and we are very pleasedto play a pivotal role in the brand's future online success."

About Molton Brown

In 1973 Molton Brown opened at 58 South Molton Street in London's Mayfair as a hair salonfor discerning clientele. London was very much in love with synthetics, but here came a brandwith something different: artisan, individual and Natural with a capital N. While nearly 40years have passed since inception and the scale has grown substantially, the same ethos andpassion upon which the brand was founded still flows through the veins of the company. Now awidely recognised and respected luxury brand, Molton Brown creates products for home, body,skin, men, hair, travel and gifts. These are distributed in more than 80 countries worldwidethrough 60 emporia, two websites, world-class department stores, premium hotels and airlinepartners, airports and spas. In 2005 the company was purchased by Kao Group, the world's 7thlargest manufacturer of cosmetics and consumer products, with a remit to expand its successfulpremium proposition globally.

About ATG

A trusted, global specialist in e-commerce,ATG(Art Technology Group, Inc., NASDAQ: ARTG) has spent the lastdecade focused on helping the world's premier brands maximize the success of their onlinebusinesses. ATG Commerce is thecommerceplatformand business user application solution top-rated by industry analysts for poweringhighly personalized, efficient and effective e-commerce sites. ATG's platform-neutraloptimization services can be easily added to any Web site to increase conversions and reduceabandonment. These services include ATG

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and ATG's live help services, including ATG

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, and Instant Servicelivechat. ATG is headquartered in Cambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more information, please visithttp://www.atg.com.

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