Momentum for E-Commerce Industry Steams Forward In October

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Health & Wellness Index Reports Record 43% Increase in Health of Industry versus 2009

Redwood City, CA—November 17, 2010—MyBuys, the leading provider of personalization for multi-channel retailers, today released the October 2010 edition of the MyBuys E-commerce Wellness Index™. The index measures the overall health of U.S. e-commerce and tracks key trends among retailers. For October, total revenue increased 24%, and more importantly, revenues from full-priced item sales were up 48%, amounting to a record health increase of 43.3% compared to the same month one year ago. The increase is primarily attributed to a large 50% increase in orders without promoted items present.

“Consumers are spending and margins are dramatically improving in e-commerce versus the intense discounting that drove revenues in 2009,” said Robert Cell, CEO MyBuys. “The economic news continues to improve throughout the year and both retailers and consumers alike are feeling more confident about the improving climate ahead of the key holiday shopping season. Our data is showing us that retailers are going to use targeted promotions and discounting less frequently but more strategically this season on specific products in order to drive consumers to buy online and in-store. We know that personalization is a key tactic that has helped retailers to drive success in the past and there is no doubt that shoppers will be looking for more personalized recommendations again this year as they shop during Black Friday and Cyber Monday and into the holidays.”

The October 2010 Index also demonstrates the power of personalization as retailers saw a 21% increase in average order values for personalized transactions compared to sales without personalization.

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online atwww.mybuys.com.

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