Museum Store Association to Publish Cultural Guidebook for Travelers

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The Cultural Traveler will include a select list of targeted media with 10,000 copies going to tour operators, travel agents and travel leaders in the United States, United Kingdom, Canada and Mexico.

Denver, CO, May 28, 2008(PressReleasePoint)
-- The Museum Store Association (MSA), with its partners the U.S. Cultural & Heritage Tourism Marketing Council and the Shop America Alliance, is proud to announce the launch of a new publication called The Cultural Traveler, a high-end tourism guidebook featuring the leading museum stores in North America.

The Cultural Traveler will be distributed in 2009 to more than 40,000 consumers, tour operators, travel agents and travel media interested in museum store shopping. Museums and other cultural institutions provide travelers with rich experiences that are reflective of the art, history and unique qualities of the city or destination where they are located and therefore provide singular shopping experiences within the museum store.

Today’s traveling consumer is more discriminating than ever, seeking value and quality in every experience and every purchase. If the experiences and the purchases are somehow connected, the result is a blockbuster value proposition. Museum stores offer unique shopping opportunities that can’t be experienced anywhere else. The Museum Store Association represents more than 1,600 stores in every kind of cultural institution – from art museums and science centers to zoos and historic houses, and many of these institutions will be highlighted in The Cultural Traveler.

The publication will be directed to the consumer tourism market and to the travel trade industry. The premiere issue is scheduled to be launched in 2009. An electronic version of the complete contents of The Cultural Traveler along with direct links to participants’ Web sites, via a new Web site launched by MSA called www.Museum-Store.travel.

Distribution of The Cultural Traveler will include a select list of targeted media with 10,000 copies going to tour operators, travel agents and travel leaders in the United States, United Kingdom, Canada and Mexico.

MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations. MSA also is focused on helping increase awareness about museum stores as unique shopping destinations for tourists and cultural travelers. As part of a strategic alliance with the U.S. Cultural & Heritage Tourism Marketing Council (USCHT) and Shop America Alliance (SAA), MSA provides expertise in the cultural and heritage tourism arena to its members and the general public.

Contact:
Tina Eichner
Museum Store Association
Denver, CO
teichner@museumstoreassociation.org
http://www.Museum-Store.travel